WHY IS MARKETING PERFORMANCE ANALYTICS IMPORTANT FOR YOUR DIGITAL MARKETING STRATEGY?

Posted by Asma Sifaoui on April 26, 2018

Marketing analytics is the practice of measuring, managing and analysing marketing performance to maximise its effectiveness and optimise return on investment (ROI)

You Might Also Like:

“ERRORS USING INADEQUATE DATA ARE MUCH LESS THAN THOSE USING NO DATA AT ALL.” (CHARLES BABBAGE)

The Automation of Marketing Mix Modelling

How did we adapt to COVID-19?