Why MassTer is a User-Friendly MMM Software?
MARKETING MIX MODELING SOFTWARE
MassTer offers a user-friendly one-stop Marketing Mix Modeling solution. To satisfy our clients and address their requirements especially when it comes to User Interface and User Experience, we worked on improving 5 main features.
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Kellogg’s_ Faster MMM Turnaround
For FMCG companies, one of the main challenges for the brands they manage is the allocation of the marketing budget specifically across Media & Trade .
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.
