Smarter Marketing
Starts With Better Insights
We help you to balance speed with granularity, adapt to evolving media landscapes, and optimize your investments with confidence.
Our Clients’ Verdict
I’m highly impressed with the depth of insights and the speed at which they’re delivered—usually, you get one or the other. The results instil confidence, and I truly enjoy interacting with the modeling team, who are always patient, thorough, and professional in their approach.
Our team, which led the enablement of MassTer usage across our business units, was nominated for and won the prestigious internal company award. This achievement would not have been possible without your outstanding product and the incredibly supportive partnership of your entire team.
MassTer has made modeling significantly faster, mainly due to the automation of data transformation and real-time analysis. It is the right Marketing Mix Modeling tool, enabling us to run multiplicative and nested models with ease. The support team is highly responsive, open to discussions, and continuously improves MassTer by introducing new functionalities.
We partnered with MASS Analytics to bring MMM in-house, and the progress we’ve made has been remarkable. Comparing where we started to where we are now, adoption across the business has significantly improved. The MASS Analytics team provided structure, guidance, and continuous support, ensuring MMM execution is seamless and effective.
Having worked with MASS Analytics for over three years, it is evident they have built a highly experienced team of modeling and analytics experts. They are always available, proactive in offering support, and dedicated to ensuring successful outcomes for their clients.
MASS Analytics demonstrated a strong understanding of our business challenges and designed tailored, actionable solutions to address them. Their team has been consistently available to answer queries, provide expert guidance, and ensure we receive the right level of consultancy throughout our project
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