Start where you are.
Own it when you’re ready.
Walk, Run, Fly takes you from done-for-you to run-it-yourself on your timeline, with your team trained through the MMM Academy. You are never locked in, and the capability ends up inside your team.
One path. You own more at every step.
Most providers keep you on their platform and their team forever. We are built to do the opposite: move the capability into your business, phase by phase, at the pace you choose.
Walk: we build it, you learn it.
Our modellers build your models while coaching your team on the methods behind them. You get decision-ready insights from the first run, and your people learn by doing.
- ✓Fully managed model development
- ✓Hands-on training and knowledge transfer
- ✓Clear, actionable insights from run one
Run: you take the controls.
Your team runs models, tests scenarios and tunes assumptions in MassTer, with mentoring from MASS Analytics on tap. Reliance on outside support falls with every cycle.
- ✓In-house model operation and customisation
- ✓Advanced scenario planning and optimisation
- ✓Mentoring when you want it, not a dependency you cannot shake
Fly: you own it and run it.
Your team runs an Always-ON Analytics programme across every market, campaign and channel, with experiments, attribution and MMM integrated. The capability is fully yours.
- ✓Always-ON Analytics and integrated measurement
- ✓Full coverage across markets and channels
- ✓Complete internal autonomy
- ✓One system of record for marketing decisions
The MMM Academy makes in-house real.
The MMM Academy embeds best-in-class training into every stage of the journey, so capability grows with every model run.
- ✓The programmes behind over two decades of actionable MMM
- ✓Pioneers of the democratisation of MMM
- ✓Capability that ends up inside your team, not locked in a vendor
Why it works
Built to hand over, not to keep you subscribed
Owned, not rented
The model, data and outputs are yours at every phase. Stop at any step and keep everything.
Built at your pace
Move from fully managed to fully autonomous on a timeline that suits your team.
Capability that stays
Each phase deepens your team’s knowledge, so the expertise ends up inside your business.
Scalable and repeatable
A reliable system that grows from one market to global.
Why teams come to us
The problems Walk, Run, Fly is built to solve
These are the recurring themes we hear across the market. Each phase answers one, so the pathway matches where you actually are.
Slow, manual modelling cycles
Refreshes measured in weeks or months, with a single modeller carrying the whole programme.
Answered in WalkAn incumbent becoming untenable
A black-box vendor, key-person risk, or an in-house build that could not scale.
Answered in Walk & RunThe scalability gap
New markets, product lines and channels outpacing the current operating model.
Answered in FlyTransparency and stakeholder buy-in
Leadership needs explainable models that reconcile MMM, incrementality and attribution into one story.
Answered in Walk & RunCost that has to scale down, not just up
Long-tail markets and smaller business units cannot fund incumbent price points.
Answered in FlyFrom retrospective report to decision engine
Buyers want forecasting, scenario planning and Always-ON refresh in the core, not as an add-on.
Answered in FlyFrom Managed to In-House.
On Your Timeline.
Book a working demo and we will walk the Walk, Run, Fly path on your own data — with a clear view of what each phase delivers and when.