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Who We Are

We specialize in Marketing Mix Modeling (MMM) and Media Effectiveness Measurement. We offer our clients a  comprehensive MMM software suite supported by a wide range of managed services solutions to help you identify sales drivers, measure MROI and optimize Marketing budgets.

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Our Products

+20% Marketing Return On Investment

MassTer:

Data Modeling

The one-stop Marketing Mix Modeling software that caters for all your modeling needs.

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MassFeeds:

Data Preparation

A specialist data preparation software automating the processing of data.

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MassTer Insight:

Marketing Optimization

An optimization tool to allocate budget efficiently across channels, products, etc.

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Our Services

-50% Project Turnaround

MMM Managed Services

We run your MMM projects end-to-end, leveraging our software and tools.
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Consultancy

We offer you a wide spectrum of support to assist you in performing your MMM project.
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MMM Training

Our knowledge transfer program allows you to know all the ins and outs of modeling.
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Our Clients’ Reviews

Stephan Bruneau

Global Head of Analytics – Wavemaker
In our experience MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project.

Simone Vargiu

Senior Analyst (Data & Analytics) – Publicis Media
Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients.

Caroline KAN

Category Manager – Kellogg’s
Ramla helped us understand our levers and helped us through the projects she led. In addition to an undisputed technical mastery, Ramla is dedicated and committed to helping everyone understand the results and come up with realistic recommendations. Ramla was not a consultant but a true Partner in the business and was able to face with brilliance to all the challenges that we have given to her. It was a real pleasure to work with her and MASS Analytics.

Emmanuelle Bucco-Cancès

General Manager – Harlequin
I would like to thank you for the very rich work and brilliant presentation. You have been totally committed in delivering the best quality work to a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.

Bartosz Cieśliński

Senior Data Scientist – Dentsu Aegis
MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modelling. It is the right Marketing Mix Modeling tool and allows to run multiplicative models and use nested models. The support team reacts very quickly, is helpful and open to discussion and introducing new functionalities to MassTer.

Mo Jan

CEO – Webalytix
MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modelling approach that I undertook helped to deliver good quality results in a relatively short period of time. The ability to run the whole project on one platform and flexibility to go back to any stage of the analysis process to make quick changes helped to deliver robust results to the client. The support team are responsive and helpful.

Ryan Murdoch

Managing Director Data Science – Publicis Media
Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed. We use their software extensively to help understand the relationship between our clients marketing effects and the impact it has on their businesses. This platform enables us to run extensive Marketing Mix Modeling projects for our global client base.

Antonina Martynova

Senior Data Analyst – All Response Media (HAVAS Media)
MASS-analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as technical part of it on types of models and forecasting and optimisation parts. We have better understanding now what is important for a successful project. MASS-analytics gave us a great support with MassTer software as well us on how to schedule the process and how a presentation should look like. I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modelling now.

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