MASS Analytics
MASS Analytics is a vendor of Marketing Analytics Tools and Services, dedicated to Marketing Mix Modeling (MMM) and Effectiveness Measurement. We help you optimize your Marketing budgets to achieve higher returns from your marketing mix investments.
Marketing Mix
Modeling Software
MassTer
A one stop software to run your MMM project end-to-end :
- Uncover Sales Drivers
- Calculate Marketing ROI
- Optimize Marketing Budgets
- Run Predictive Analytics

Marketing Mix
Modeling Services
MASS Analytics offers you the required assistance and training to run your Marketing Mix Modeling project in the most efficient way.
Our dedicated Data Scientists supported by our Online MMM Training Platform ensure an efficient delivery of managed services and knowledge transfer to help you build your own in-house Marketing Mix Modeling capabilities.

Marketing Mix Modeling
Managed Services
- Data collection, processing and analysis
- Tailored Model Building and Estimation
- Budget Optimization and Sales Forecasting

Bespoke
MMM Consultancy
- Assistance in starting your own Marketing Mix Modeling capability
- Sharing Experience and best MMM practices
- Improve efficiency in MMM project delivery

Online
Training Platform
- Access our specialized MMM content online
- Use exercises and quizzes to practice and improve skills
- Deploy content to disseminate MMM knowledge
Our Clients


4.5/5


What Clients Say
About us
Our clients are in 16 Countries
Our clients are in
16 Countries
USA
CANADA
UK
FRANCE
UAE
SINGAPORE
POLAND
NORWAY
DENMARK

