MASS Analytics is a vendor of Marketing Analytics Tools and Services, dedicated to Marketing Mix Modeling (MMM) and Effectiveness Measurement. We help you optimize your Marketing budgets to achieve higher returns from your marketing mix investments.
A one stop software to run your MMM project end-to-end :
- Uncover Sales Drivers
- Calculate Marketing ROI
- Optimize Marketing Budgets
- Run Predictive Analytics
Our dedicated Data Scientists supported by our Online MMM Training Platform ensure an efficient delivery of managed services and knowledge transfer to help you build your own in-house Marketing Mix Modeling capabilities.
Marketing Mix Modeling
- Data collection, processing and analysis
- Tailored Model Building and Estimation
- Budget Optimization and Sales Forecasting
- Assistance in starting your own Marketing Mix Modeling capability
- Sharing Experience and best MMM practices
- Improve efficiency in MMM project delivery
- Access our specialized MMM content online
- Use exercises and quizzes to practice and improve skills
- Deploy content to disseminate MMM knowledge
What Clients Say
Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients.
Senior Analyst (Data & Analytics) – Publicis Media
Ramla helped us understand our levers and helped us through the projects she led. In addition to an undisputed technical mastery, Ramla is dedicated and committed to helping everyone understand the results and come up with realistic recommendations. Ramla was not a consultant but a true Partner in the business and was able to face with brilliance to all the challenges that we have given to her. It was a real pleasure to work with her and MASS Analytics.
Category Manager – Kellogg’s
MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modelling. It is the right Marketing Mix Modeling tool and allows to run multiplicative models and use nested models. The support team reacts very quickly, is helpful and open to discussion and introducing new functionalities to MassTer.
Senior Data Scientist – Dentsu Aegis
MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modelling approach that I undertook helped to deliver good quality results in a relatively short period of time. The ability to run the whole project on one platform and flexibility to go back to any stage of the analysis process to make quick changes helped to deliver robust results to the client. The support team are responsive and helpful.
CEO – Webalytix
MASS-analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as technical part of it on types of models and forecasting and optimisation parts. We have better understanding now what is important for a successful project. MASS-analytics gave us a great support with MassTer software as well us on how to schedule the process and how a presentation should look like. I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modelling now.
Senior Data Analyst – All Response Media (HAVAS Media)