


end-to-end with built-in automation and Machine Learning throughout.


Services

Who We Are
We specialize in Marketing Mix Modeling (MMM) and Media Effectiveness Measurement. We offer our clients a comprehensive MMM software suite backed up by a wide range of managed services solutions to help identify sales drivers, measure MROI and optimize Marketing budgets.
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Specialist MMM Software Suite
We equip our clients with the required software and tools to run their MMM projects independently and efficiently. Our solutions include:
MassFeeds: Data Preparation
A specialist data preparation software automating the processing of data.
MassTer: Data Modeling
The one-stop Marketing Mix Modeling software that caters for all your modeling needs.
MassTer Insight: Marketing Optimization
An optimization tool to allocate budget efficiently across channels, products, etc.

Marketing Mix Modeling Services
We provide custom-built Marketing Mix Modeling and data-driven consultancy services to support companies in their strategic decision-making. Our MMM services include:
Fully Managed Marketing Mix Modeling Projects
We run your MMM projects end-to-end, leveraging our software and tools.
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Marketing Mix Modeling Training
Our knowledge transfer program allows you to know all the ins and outs of modeling.
Customized Marketing Analytics Consultancy
We offer you a wide spectrum of support to assist you in performing your MMM project.
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