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  • Featured Resources

    Marketing Mix Modeling for Agencies: How INSIGN Transformed Strategic Advisory with MASS Analytics

    This guide will provide you with a business understanding of MMM, its use cases, and practical resources to implement it…

    Marketing Mix Modeling for Agencies: How INSIGN Transformed Strategic Advisory with MASS Analytics
  • How to Achieve Evidence-Based Advertising with Models Plus Experiments

  • Models Plus Experiments (MPE): The Next Era of Advertising ROI Measurement

  • Telecommunications

    How a Major Telecom Operator Mapped the Full Customer Journey to Purchase and Optimised Its Digital Media Mix with Nested Modeling 

  • Return On Investment

    How a Leading Brand Uncovered Its True Sales Drivers and Boosted Media Performance by 15% with Marketing Mix Modeling

  • Open-source marketing mix modelling tools including Google Meridian, PyMC-Marketing, and Robyn with hidden cost and trade-off analysis

    Open-Source MMM: What It Is, What It Costs, and How to Decide – Part 1

  • Head-to-head comparison of MassTer PACE commercial MMM platform versus open-source tools Google Meridian and PyMC-Marketing across nine dimensions

    MassTer PACE vs Open-Source MMM: What Matters in Practice – Part 2

  • Fragmented marketing measurement concept showing disconnected channel dashboards creating misleading partial view of true performance

    Building an Always-On Incrementality Programme

  • Fragmented marketing measurement concept showing disconnected channel dashboards creating misleading partial view of true performance

    The Incrementality Gap: What Your Model Can’t Tell You

  • Fragmented marketing measurement concept showing disconnected channel dashboards creating misleading partial view of true performance

    How Geo Experiments Measure Incrementality

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