How INSIGN strengthened its strategic advisory role through Marketing Mix Modeling
Insign wanted to prove the real impact of their marketing recommendations and move beyond fragmented measurement tools.
They worked with us to bring Marketing Mix Modeling into their advisory work. Together, we built tailored models that accounted for media, HR, and external factors, while training their team through a phased, hands-on approach.
This allowed INSIGN to quantify ROI from the first cycle, elevate conversations to CFO and HR levels, and gain full autonomy to run MMM in-house.
