A substantial portion of any MMM project turnaround is the cleaning and harmonization of a large amount of data tracked from various heterogeneous sources. That is why the data preparation phase takes a large percentage of the full Marketing Mix Modeling project duration. Our client, one of the biggest furniture retailers in the USA, has been enormously impacted by this challenge.
Download this Use Case to discover how our solutions helped the furniture retailer dramatically accelerate the process of data cleaning and processing.
