A large British charity helps hundreds of children battle the most complex illnesses every day.
To maximize its Impact, the organization needed to Identify the Most Effective Marketing Mix Across Direct & Indirect Activities by using Marketing Mix Modeling.
Insign wanted to prove the real impact of their marketing recommendations and move beyond fragmented measurement tools. They worked with…
A substantial portion of any MMM project turnaround is the cleaning and harmonization of a large amount of data tracked from various heterogeneous sources. That…
A Successful Recipe for MMM in-housing in CPG Advertisers willing to bring the MMM capability in-house often feel an unfamiliarity…
Measuring Marketing Effectiveness for a Charitable Organization A large British charity helps hundreds of children battle the most complex illnesses…
Pharma: Optimizing Media Spending to Maximize ROI A major pharmaceutical client reached out to MASS Analytics to run a marketing…