Uncover Opportunity in The Diversity of Your Customers: One Advertiser’s Journey to Customer-segment Marketing Mix Models
Customer segmentation is a proven insights tool that can produce fresh views of the marketplace, guiding brands to strategic innovations. It’s not necessary to understand each consumer. Understanding like-minded groups of consumers is more than adequate and much more feasible.
As market-level marketing mix models begin to feel outdated, not up to the task of guiding precision targeted marketing campaigns, and as attribution models are increasingly threatened, we see highly granular marketing mix models as a fresh solution.
