Your Comprehensive Marketing Mix Modeling Guide
MASS Analytics co-founders Dr. Ramla Jarrar and Dr. Firas Jabloun have applied years of lessons learned to developing an easy-to-use reference, designed to demysify MMM and build a solid foundation for applying this powerful statistical technique in your business.
It is a valuable resource with the goal of empowering marketing analytics leaders and analysts with the knowledge and tools necessary for running successful Marketing Mix Modeling projects.
Learn how to implement every step of the Marketing Mix Modeling workflow: from project kickoff, to data processing and modeling, all the way to reporting your final results!
Whether you’re looking to build your own Marketing Mix Model or just want to understand how MMM works under the hood, this will serve as your go-to-reference for any question that comes your way. So whenever you feel lost in your MMM journey, consult Your Comprehensive Marketing Mix Modeling Guide for answers. Grab your free copy here.
About
MASS Analytics co-founders Dr. Ramla Jarrar and Dr. Firas Jabloun have applied years of lessons learned to developing an easy-to-use reference, designed to demysify MMM and build a solid foundation for applying this powerful statistical technique in your business.
It is a valuable resource with the goal of empowering marketing analytics leaders and analysts with the knowledge and tools necessary for running successful Marketing Mix Modeling projects.
About The Authors
Dr. Ramla Jarrar
Leading worldwide MMM expert with +20 years of experience and President, co-founder of MASS Analytics.
Speaker at The MMM Summit @Google 2022, The I-COM Summit 2025, Campaign Media Briefing 2023, and ARF’s Attribution & Analytics Accelerator 2023
Dr Firas Jabloun
As co-founder and CEO of Mass Analytics, Dr. Jabloun has over 20 years of experience. He started as a research engineer at Toshiba’s Cambridge Research Lab, worked over a decade as an equity derivatives quantitative analyst in London, and has more than 12 years in Marketing Mix Modeling, focusing on media and marketing measurement