MASS Analytics, a global leader in marketing effectiveness and measurement solutions, today announced a strategic partnership with CreativeX, the pioneer in creative data analytics. This collaboration represents a major step forward in helping brands fully realize the value of their marketing investments by uniting creative quality with performance measurement.
For years, marketing mix modeling (MMM) has answered the question of where to spend. Yet creative has long been recognized as one of the biggest drivers of business outcomes, according to a Thinkbox industry-wide study. By integrating CreativeX’s unparalleled creative data with MASS Analytics’ advanced econometric capabilities, marketers can finally quantify the role of creative within their MMM and attribution analyses.
This partnership enables brands to:
- Link creative quality directly to ROI and media efficiency across platforms, channels, and markets.
- Benchmark and systematize creative excellence at scale, leveraging CreativeX’s Creative Quality Score and best-in-class guideline framework.
- Unlock new forecasting opportunities by connecting creative performance with media allocation decisions.
“We’re thrilled to partner with CreativeX,” said Mark Gooding, Chief Growth Officer of MASS Analytics. “Our mission has always been to deliver actionable, transparent, and always-on measurement. By adding creative data into the mix, we’re giving marketers a 360° view of what truly drives growth.”
Mark Wilson, Head of Data & Insights at CreativeX, added: “Creative has become the most critical lever in marketing effectiveness. By bringing together CreativeX’s data and Mass Analytics’ modeling expertise, we’re enabling brands to connect the dots between creative quality and business outcomes in a way that transforms decision-making.”
The partnership will also see joint thought leadership, client enablement programs, and seamless technical integration to ensure that data flows effortlessly between platforms—helping marketers accelerate the path from insight to impact.
For more information, visit www.mass-analytics.com and www.creativex.com.
