Master the Art and Science of Marketing Mix Modeling
At MASS Analytics, we’ve spent over two decades building models, training teams, and delivering impact. Now, we’re sharing everything we’ve learned. The MMM Academy is your gateway to mastering MMM, with real data, expert guidance, and hands-on practice in MassTer.
2 Courses
|
9 Modules
|
Real Datasets
|
MASS Analytics Certificate
|
MassTer Software
Academy Overview
The MMM Academy is a hands-on learning experience designed by the team behind MassTer, the specialist software used by leading brands and agencies worldwide.
This is not a generic data science course. It’s a practical, structured journey into the real-world complexity of Marketing Mix Modeling — from data transformation to storytelling, and from model building to strategic recommendations.
Whether you’re just starting or refining your expertise, the Academy gives you the tools, mindset, and confidence to run MMM projects that matter.
Master Marketing Mix Modeling
Work with real datasets and build models in MassTer
Learn to interpret ROI, contribution, and incrementality
Optimize budgets and media strategies with confidence
Get Certified
Earn a recognized certificate backed by industry experts
Showcase your skills with a portfolio and verifiable credentials
Open doors to roles in analytics, strategy, and marketing leadership
Be A Leader
Translate model outputs into board-level recommendations
Drive change through evidence-based decision-making
Build a culture of analytical thinking in your organization
MMM Fundamentals Course
Level
Beginner
Format
On-Demand, self-paced
Duration/Effort
~6–8 hours
9 modules (theory + practical exercises)
You Will Learn
- Run a full MMM workflow from data to insights.
- Prepare and transform marketing data ready for modelling.
- Interpret contribution & ROI and produce tactical recommendations.
Hands-on Application
MassTer + Real-world Beginner Dataset
Assessment
Auto-graded quiz + Mini-project
Certificate
Udemy Certified*
*Eligible for MASS Analytics Certification based on project evaluation.
MMM End-to-End Course
Level
Advanced
Format
In-person, cohort-based
Duration/Effort
3–4 weeks
You Will Learn
- Dive deeper into every single step of the marketing mix modeling workflow.
- Explore advanced techniques, including log-linear models, nested models, and Bayesian regression.
- Translate model outputs into board-level strategic recommendations.
Hands-on Application
MassTer + Advanced Real-world Dataset
Assessment
Submit Project + Oral Presentation Infront of a MASS Analytics Panel.
Certificate
Udemy + MASS Analytics Certificate of Professional Recognition
Built For You
Marketing Leaders
Understand and challenge MMM results.
Data Professionals
Build and deliver MMM projects.
Agencies
Standardize delivery and upskill your team.
Educators / Students
Bridge theory and practice.
Instructors
Dr. Ramla Jarrar
Leading worldwide MMM expert with +20 years of experience and President of MASS Analytics.
Meher Boualem
Marketing analytics expert with 10 years of experience in MMM and Head of Customer Success at MASS Analytics.
How you’ll learn
Structured curriculum
You will have structured modules, explainer videos, and exercises.
Expert instruction
You will learn to run MMM projects end-to-end — from data exploration to optimization
MassTer with Real Dataset
You will use MassTer and a realistic dataset with complexity similar to real projects.
Assessment & certification
You will complete a capstone assessment and receive feedback from our team
Tools you’ll use
