We’ve just rolled out MassTer 4.2. This is a big step forward in making marketing mix modeling a smoother experience for modelers who use our software. With this update, we’ve focused on making the platform easier to use, quicker to set up, and better connected to the tools you already rely on.
A Cleaner, Friendlier User Experience
We heard the feedback. MMM analysts wanted MassTer to feel a bit more modern, and a bit more intuitive. So we’ve made a number of small but meaningful changes across the interface.
New Onboarding Wizard
If you’re a new user (or maybe not-so-new but still want a refresher), there’s now a step-by-step guide that walks you through the basics of loading your data, setting up your first model, and navigating the tool. No more staring at your screen wondering what to click next
By clicking the graduation cap icon, you can access all available onboarding steps specific to the current screen.
MassTer Guide
In addition to the onboarding wizard, we also added the all-new MassTer Guide. You now get a dedicated user guide for every module. Navigating the interface has never been this effortless.
Dark Mode
It’s finally here. If you’re working late or just prefer a darker screen, you can now switch to dark mode in your settings. It’s easy on the eyes and honestly just looks cool.
In-App Notifications
You’ll now get helpful notifications right inside MassTer. Things like “Your model is ready,” or new software updates. It keeps you in the loop without interrupting your flow.
Databricks Connector: Keep Your MMM Always-On
MassTer now connects directly to Databricks.
If your data team is already using Databricks to manage marketing or sales data, this is going to save everyone time. You can now set up an automatic pipeline to feed fresh data into your models. This solves the challenge of doing manual uploads and managing versioning headaches.
It’s a big step towards enabling our vision of Always-On MMM, where models stay up-to-date with the latest inputs, so your insights are never out of date.
We know most teams want to move faster, and this connector helps make that possible.
Try MassTer 4.2 Today
That’s it for now. There’s more happening under the hood, of course, but these are the updates we think you’ll notice right away. The new look, the smoother start, and the better data flow are all aimed at the same goal: helping you build great marketing mix models without wrestling with the software.
