How Customer-segment MMM benefited this Client from the Financial Sector
When MASS Analytics partnered with Tree Bank, the latter were suffering from 4.5% YoY decrease in their customers’ acquisition. This was especially worrying because of their substantial increase of 16% in their marketing budget. The main goal of the partnership was to build bespoke Marketing Mix Models to dissect the drastic drop in acquisition and understand its causes, and to measure the efficiency of Tree Bank’s marketing actions and their impact on sales.
