Marketing Measurement
That Never
Stands Still.

MassTer is the AI-native Marketing Measurement Platform. It keeps Marketing Mix Modeling always on: models refresh continuously, recommendations flow to the platforms where you invest, and every result feeds back to make the next model better.

Book a Demo
A look at the platform

One platform,
always on,
always improving.

Maia is an agentic orchestrator, coming soon to MassTer. It will coordinate every module automatically, refreshing models as new data lands, with no manual re-runs, no gaps in measurement, no stale decisions.

  • Trusted Measurement
  • Smarter Decisions
  • Measurable Growth
Maia: The AI Agent Coming soon: continuous orchestration across every module
Coming Soon
Measure PACE Always‑ON MMM. Models refresh continuously, no scheduled re-runs.
Model STUDIO Build, validate and improve model structure on live data.
Decide MIND Translate model output into budget moves and channel signals.
Learn ACADEMY Embed findings across the team so each cycle starts sharper.
↻ Continuous · Always‑ON · Always‑Improving

PACE, MIND, STUDIO and ACADEMY: marketing measurement that never stands still.

MassTer: The Marketing Measurement Platform

Four modules. One continuous loop. Operated by Maia.

01 PACE 02 MIND 03 STUDIO 04 ACADEMY

Each module answers a different question. Together they cover the full journey from measurement to decision to activation to learning, running continuously, not as a once-a-year project.

Maia is an agentic orchestrator being built into MassTer. Soon it will run the platform end to end: building models as new data lands, diagnosing performance, activating recommendations to Google, Meta, Amazon and beyond, and learning from every result so the next recommendation is sharper than the last.

One Platform, Four Modules

Measure. Decide. Model. Learn.

MassTer PACE

Always-ON Marketing Mix Modeling

Continuously refreshed MMM that measures incremental impact and quantifies channel, creative and brand contribution, without waiting for the next annual study.

Explore ›

MassTer MIND

Decision Intelligence

Scenario modeling, budget optimisation and forecasting that turn measurement into trade-offs a CMO and a CFO can agree on and act on the same week.

Explore ›

MassTer STUDIO

Modeling Intelligence

A no-code model builder with governance, validation and versioning built in: every model reproducible, every assumption visible, every result explainable.

Explore ›

MassTer ACADEMY

Knowledge Intelligence

Training, certification and best-practice playbooks that build MMM capability inside your team, following the Walk → Run → Fly pathway to full in-housing.

Explore ›
Always-ON intelligence

The continuous measurement loop

Measure. Understand. Decide. Activate. Learn. Repeat. Every recommendation Maia activates produces results that flow back into the platform, so models refresh and improve on their own rhythm, not your project calendar’s.

Measure Understand Decide Activate Learn Repeat
  • Evidence beyond media: MMM sits alongside attribution, brand tracking, experiments, creative scores, pricing, promotions, distribution and macro data: one evidence base, not one method.
  • Trust and governance built in: role-based access, model validation, version control, audit trail and lineage, explainability, and data privacy and security. Measurement you can defend and act on.
  • Runs on your stack: the enterprise intelligence fabric connects to Snowflake, Databricks and Google Cloud, secure, scalable, reliable, governed.

Start where you are

From Done-for-You to Run-It-Yourself

You do not have to own everything on day one. Walk, Run, Fly takes you from fully managed to fully autonomous on your own timeline, with your team trained through the ACADEMY at every step.

Start with the module you need, managed by our specialists, and add the rest as your confidence and team capability grows.

Move each module in-house at your own pace. Maia handles the heavy lifting in the meantime so measurement never pauses.

Pioneers of the democratisation of MMM, with over two decades building actionable models and training the teams who run them.

See the Walk, Run, Fly path

See MassTer Measure, Decide
and Activate on Your Data

A 30-minute walkthrough with a consultant, using scenarios from your category. We run the platform live on your data. No slideware, no pre-recorded demo.

Book a Demo