MassTer Flow
Create automated pipelines to reduce data wrangling time to zero.
MassTer Flow is the specialised data preparation module for MMM. It accelerates Marketing Mix Modeling (MMM) projects by automatically cleaning, structuring, and preparing data from multiple sources and formats, so your models are always ready for analysis.
Key Capabilities
Automated Data Preparation
- Quickly process marketing, sales, and external data for modelling.
- Standardise multiple formats into a unified structure for seamless integration.
- Reduce manual work, errors, and time spent on data wrangling.
Data Pipelines
- Create automated pipelines to continuously prepare and update data for MMM projects.
- Handle recurring data feeds efficiently, ensuring models are always up to date.
- Integrate with internal platforms and external sources, including ad platforms, analytics tools, and CRM systems.
Flexible & Scalable
- Designed for small projects or enterprise-scale MMM initiatives.
- Supports multiple formats, sources, and complex transformations.
- Easily scales as your data needs grow.
Why MassTer Flow
Flexibility
Easy-to-use tooling
Speed
Automate the flow of data
Seamless
Connect to data where it resides
How MassTer Flow Works
1
Connect Your Data Sources
Bring in marketing, sales, and external data from any platform.
2
Automate Preparation
Apply cleaning, structuring, and transformation rules automatically.
3
Create Pipelines
Set up recurring processes to keep data updated and ready for analysis.
4
Feed into Models
Deliver clean, structured data directly to MassTer for advanced modelling.
Support & Training
Onboarding sessions to help your team set up automated pipelines.
Dedicated Customer Success consultants for ongoing guidance.
Help desk, knowledge base, and SLA-backed support to ensure smooth operation.
One Platform. Four Components.
PACE on Snowflake
MMM where your data lives
- Automatically and intelligently refreshed models for instant decision-making support.
- Run MMM securely, right where your data is stored.
- Robust model validation with every model run.
MassTer Studio
The Modelling Engine
- Build accurate Marketing Mix Models without coding.
- Analyse historical marketing and sales data with advanced statistical techniques and machine learning.
- Create models tailored to your business, including nested KPIs, synergy effects, and channel-specific insights.
MassTer Mind
Your AI Decisioning Partner
- Turn model outputs into clear, actionable strategies.
- Simulate different scenarios, optimise budgets, and explore ROI across channels, campaigns, and periods.
- Visualise performance with interactive dashboards, saturation and ROI curves, and what-if scenarios.
MassTer Flow
Always-ON Data Pipelines
- Automatically prepare data from multiple formats and sources.
- Accelerate your MMM projects with automated data pipelines.
- Reduce manual work and ensure your data is accurate, clean, and ready for analysis.
Why MASS Analytics
Integrated & Seamless
MassTer Flow, MassTer Studio, and MassTer Mind work together as one system. Data flows smoothly from preparation to modelling to optimisation, giving you a continuous feedback loop from raw inputs to business decisions.
End-to-End MMM Workflow
From automated data prep to model building, reporting, and optimisation, the suite supports every stage of marketing measurement.
Flexible & Scalable
Whether you’re an analyst running detailed models or a business user exploring scenarios, the suite adapts to your needs and grows with your organisation.
Neutral & Reliable
Exclusively developed and maintained by MASS Analytics, the suite ensures unbiased insights and business-neutral recommendations.
Actionable Insights
Granular dashboards, automated updates, and integrated Lift Test validation mean your marketing decisions are always backed by the latest evidence.
Stop waiting for answers.
Start running Always-On.
Book a demo today and see how MASS Analytics can help you move past static MMM and into insights that are always ready.