MassTer Mind
Turn insight into impact with intelligent planning assisted by AI.
MassTer Mind is designed to turn Marketing Mix Model outputs into clear, actionable strategies. It enables business users to explore scenarios, optimise budgets, and make confident marketing decisions – without needing coding or deep statistical expertise.
Advanced Features
Scenario Planner
Laydown Optimization
Forecasting
Key Capabilities
Scenario Simulation & Forecasting
- Test different investment levels across channels, campaigns, and periods.
- Forecast outcomes for multiple what-if scenarios to understand potential impacts.
- Account for both media and non-media factors when exploring scenarios.
AI-Powered Decisioning
- Decisions based on today’s reality
- Double-down with confidence
- Tailored insights for your specific business questions
Visualisation & Reporting
- Interactive dashboards for quick insights into channel performance, saturation, ROI, and marginal ROI.
- Granular reporting by period (week, month, quarter), segment, or channel type.
- Export results for BI platforms like Tableau or Power BI.
Optimisation & Budget Allocation
- Run constrained optimisation across channels and time periods.
- Maximise ROI, profit, or other KPIs with flexible constraints like minimum/maximum budgets.
- Consider synergies between channels in multiplicative models.
Why MassTer Mind
Actionable & Intuitive
Translate complex model outputs into strategies anyone on the team can use.
Integrated & Seamless
Works hand-in-hand with MassTer for end-to-end marketing optimisation.
Flexible & Scenario-Driven
Explore unlimited what-if questions to test investment strategies before acting.
Real-Time Insights
Optimisation and dashboards reflect current market dynamics and updated model outputs.
How MassTer Mind Works
1
Import Model Outputs
Pull results from MassTer or other validated sources.
2
Simulate Scenarios
Test budgets, channel mixes, and timing to forecast potential outcomes.
3
Optimise Investments
Run automated constrained optimisation to maximise ROI or profit.
4
Visualise & Decide
Use interactive dashboards and granular reports to guide marketing strategy.
Support & Training
Onboarding sessions to familiarise your team with scenario simulation and optimisation.
Dedicated Client Partner for ongoing guidance.
Help desk, knowledge base, and SLA-backed support for reliable assistance.
One Platform. Four Components.
PACE on Snowflake
MMM where your data lives
- Automatically and intelligently refreshed models for instant decision-making support.
- Run MMM securely, right where your data is stored.
- Robust model validation with every model run.
MassTer Studio
The Modelling Engine
- Build accurate Marketing Mix Models without coding.
- Analyse historical marketing and sales data with advanced statistical techniques and machine learning.
- Create models tailored to your business, including nested KPIs, synergy effects, and channel-specific insights.
MassTer Mind
Your AI Decisioning Partner
- Turn model outputs into clear, actionable strategies.
- Simulate different scenarios, optimise budgets, and explore ROI across channels, campaigns, and periods.
- Visualise performance with interactive dashboards, saturation and ROI curves, and what-if scenarios.
MassTer Flow
Always-ON Data Pipelines
- Automatically prepare data from multiple formats and sources.
- Accelerate your MMM projects with automated data pipelines.
- Reduce manual work and ensure your data is accurate, clean, and ready for analysis.
Why MASS Analytics
Integrated & Seamless
MassTer Flow, MassTer Studio, and MassTer Mind work together as one system. Data flows smoothly from preparation to modelling to optimisation, giving you a continuous feedback loop from raw inputs to business decisions.
End-to-End MMM Workflow
From automated data prep to model building, reporting, and optimisation, the suite supports every stage of marketing measurement.
Flexible & Scalable
Whether you’re an analyst running detailed models or a business user exploring scenarios, the suite adapts to your needs and grows with your organisation.
Neutral & Reliable
Exclusively developed and maintained by MASS Analytics, the suite ensures unbiased insights and business-neutral recommendations.
Actionable Insights
Granular dashboards, automated updates, and integrated Lift Test validation mean your marketing decisions are always backed by the latest evidence.
Stop waiting for answers.
Start running Always-On.
Book a demo today and see how MASS Analytics can help you move past static MMM and into insights that are always ready.