Marketing mix modeling
that runs itself
Maia builds, refreshes and optimises your marketing mix models against data that never leaves your environment. You review the answer. Maia does the work.
Works with the tools you already use
Maia connects to your modelling engines, AI stack, data infrastructure and media platforms, operating across your environment without moving data outside it.
Always-ON Intelligence is what happens when an AI agent operates the measurement loop end to end. It keeps Marketing Mix Modeling models fresh, reads them for meaning, recommends the next best action, activates it, and learns from the outcome. Maia is that agent for the MassTer platform. It is not a chatbot bolted onto a dashboard. It is the operator of the platform, working within the trust and governance layer built into MassTer.
Measure. Understand. Decide.
Activate. Learn.
Measure
Builds and validates models against your data, then refreshes them as new data arrives. No manual re-runs, no stale measurement.
Understand
Explains what moved, isolates the drivers, and answers questions about the results in plain language you can take to a stakeholder meeting.
Decide
Builds optimised budget scenarios you can compare, constrain and take to a planning meeting. The best plan, ready before the meeting starts.
Activate
Pushes approved plans into your buying platforms so the decision reaches the media. From model to market without the manual handoff.
Learn
Monitors model health continuously and recalibrates as evidence accumulates. Every cycle makes the next recommendation sharper.
Works within your guardrails
Maia connects MassTer to your enterprise AI ecosystem. Surface insights and trigger workflows from the tools your teams already use, running on Snowflake, Databricks or Google Cloud.
Every model Maia builds passes the same validation, versioning and explainability checks as one built by hand. The audit trail shows what Maia did and why.
Your team sets the guardrails: approval thresholds, protected budgets, activation scopes. Maia recommends. You decide how much it executes.
Every recommendation traces back to model evidence you can interrogate and defend. Nothing happens without a reason you can show a stakeholder.
You see everything it does
Maia includes read access to the full MASS Analytics platform from day one. Every model, every coefficient, every transformation. Nothing is hidden and every assumption can be challenged.
Transparent, predictable cost.
No seat counts. No API charges. No hidden restrictions.
- Unlimited reporting units: measure as many brands and markets as you need
- 20 Maia actions, in any combination across the five capabilities
- Read access to MassTer Studio, PACE, Mind and Flow
- Direct support from our team for the first 60 days, through to your first model built and optimised
Will this work on your data?
Marketing mix modeling needs the right raw material. If your data is not there yet, say so and we will tell you honestly whether Maia is the right starting point.
One Platform. Four Components.
Maia is the AI agent at the heart of MassTer. Each module feeds the next, and Maia keeps the loop running automatically.
Maia coordinates every module automatically, refreshing models as new data lands, with no manual re-runs, no gaps in measurement.
✓ You are hereContinuous model refresh as new data lands. Always-on measurement, always-current decisions.
ExploreTurn MMM outputs into optimised budget plans. Simulate scenarios, compare what-ifs, and act with confidence.
ExploreBuild and run Marketing Mix Models without coding. AI-powered, fully validated, tailored to your business.
ExploreBuild in-house MMM expertise with structured training. The capability ends up inside your team.
ExploreTry it against whatever
you’re already doing.
A data scientist costs around $12,000 a month fully loaded, before the months it takes to reach a first model. Two months of Maia is $5,500. We think the comparison favours you. We’d rather you made it than took our word for it.