Marketing Mix Modeling Solutions Provider

Consultancy

Leverage a wide range of Marketing Mix Modeling Consultancy services
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Managed Services

Discover a modern approach to running Marketing Mix Modeling Projects
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Training

Develop your Marketing Mix Modeling Knowledge
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MassTer

End-to-end Marketing Mix Modeling Software
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MassFeeds

Data Preparation Software
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Insight

Data Optimization Software
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MASS Analytics offers the best-in-class Marketing Mix Modeling Solutions.

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About MASS Analytics

Where Marketing Meets Measurement
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Marketing Mix Modeling Guide

Empower yourself with the knowledge and tools to run successful Marketing Mix Modeling projects.

Retail

Marketing Mix Modeling for Multi-regional Retailers
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CPG

Marketing Mix Modeling for CPG Companies
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E-commerce

Marketing Mix Modeling for E-commerce
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Finance

Marketing Mix Modeling for Financial Institutions
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Marketing Mix Modeling Data Preparation Software

MassFeeds

Marketing Mix Modeling Data Cleaning and Preparation Software - MassFeeds - MASS Analytics - MMM Software Solutions and Services

MassFeeds is a specialized Marketing Mix Modeling data preparation software. It allows you to automatically and quickly prepare data presenting multiple formats and coming from various sources.  It is designed to accelerate and facilitate the data preparation process through the creation of automated data pipelines for your Marketing Mix Modeling project data.

Marketing Mix Modeling Data Cleaning and Preparation Software - MassFeeds - MASS Analytics - MMM Software Solutions and Services

Your Powerful Marketing Mix Modeling Data Preparation Software

Data cleaning is one of the biggest challenges analysts face when performing marketing measurement exercises.

This is mainly due to the large size of datasets presented for marketing mix modeling projects, decentralization of data, and lack of the right specialized tools.

Using MassFeeds’ pipeline of processors, data is structured into a standard format that can easily be ingested for modeling.

How Does it Work?

Benefits of using MassFeeds for Data Preparation

Regional Analysis - Marketing Mix Modeling Software

Data Correctness & Accuracy

Avoid manual data preparation which is prone to human error.

Accessible Data Handling

Make data processing accessible to users with different backgrounds.

Gain Efficiency & Save Time

Save more than 40% in processing time by automating repetitive tasks.

Handy Updates Through Automation

Powerful, easy-to-tweak automated data preparation capabilities.

This picture shows the Marketing Mix Modeling Data Preparation MassFeeds

Get Your Hands on MassFeeds!

Prepare your data in a more efficient way and save time on your Marketing Mix Modeling projects.

This picture shows Masster, the end-to-end Marketing Mix Modeling Software

Unlock a 20% MROI Boost with the MassTer Software Suite!

Take your marketing analytics to the next level using the right Marketing Mix Modeling Software.

MassTer:

Marketing Mix Modeling Software

MassTer is a specialized marketing mix modeling software. Explore your data, build your models, and run optimization all in one stop.

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Insight:

Marketing Optimization

Insight is an advanced optimization software. It can be used independently by inputting your diminishing returns curves or by using output from MassTer.

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Our Clients’ Verdict

In our experience MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project.

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Stephan Bruneau

Global Head of Analytics Wavemaker

Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients.

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Simone Vargiu

Senior Analyst (Data & Analytics) Publicis Media

Ramla helped us understand our levers and helped us through the projects she led. In addition to an undisputed technical mastery, Ramla is dedicated and committed to helping everyone understand the results and come up with realistic recommendations. Ramla was not a consultant but a true Partner in the business and was able to face with brilliance to all the challenges that we have given to her. It was a real pleasure to work with her and MASS Analytics.

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Caroline KAN

Category Manager Kellogg’s

I would like to thank you for the very rich work and brilliant presentation. You have been totally committed in delivering the best quality work to a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.

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Emmanuelle Bucco-Cancès

General Manager Harlequin

MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modelling. It is the right Marketing Mix Modeling tool and allows to run multiplicative models and use nested models. The support team reacts very quickly, is helpful and open to discussion and introducing new functionalities to MassTer.

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Bartosz Cieśliński

Senior Data Scientist Dentsu Aegis

MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modelling approach that I undertook helped to deliver good quality results in a relatively short period of time. The ability to run the whole project on one platform and flexibility to go back to any stage of the analysis process to make quick changes helped to deliver robust results to the client. The support team are responsive and helpful.

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Mo Jan

CEO Webalytix

Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed. We use their software extensively to help understand the relationship between our clients marketing effects and the impact it has on their businesses. This platform enables us to run extensive Marketing Mix Modeling projects for our global client base.

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Ryan Murdoch

Managing Director Data Science Publicis Media

MASS-analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as technical part of it on types of models and forecasting and optimisation parts. We have better understanding now what is important for a successful project. MASS-analytics gave us a great support with MassTer software as well us on how to schedule the process and how a presentation should look like. I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modelling now.

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Antonina Martynova

Senior Data Analyst All Response Media (HAVAS Media)