Measurement for the agentic enterprise
Maia Agent builds, refreshes and optimises your marketing mix models on data that never leaves your environment. You set the guardrails. You own the call.
Works with the tools you already use
Maia Agent connects your modelling engines, AI stack, data and media platforms. Run MassTer, Meridian or open-source PyMC, with the right LLM for every task.
Always-ON Intelligence is what happens when an AI agent operates the measurement loop end to end. It keeps Marketing Mix Modeling models fresh, reads them for meaning, recommends the next best action, activates it, and learns from the outcome. Maia Agent is that agent for MassTer. It is not a chatbot on a dashboard. It operates the platform with controlled autonomy, inside your guardrails. No more measurement refreshed once a year.
Measure. Understand. Decide.
Activate. Learn.
Measure
Builds and validates models against your data, then refreshes them as new data arrives. No manual re-runs, no stale measurement.
Understand
Explains what moved and why, isolates the drivers, and answers follow-up questions in plain language you can take to a stakeholder meeting.
Decide
Builds optimised budget scenarios you can compare, constrain and take to a planning meeting. The best plan, ready before the meeting starts.
Activate
Pushes approved plans into your buying platforms so the decision reaches the media. From model to market without the manual handoff.
Learn
Monitors model health continuously and recalibrates as evidence accumulates. Every cycle makes the next recommendation sharper.
Works within your guardrails
Maia Agent works inside your environment on Snowflake, Databricks or Google Cloud, from the tools your teams already use. Your data never leaves it and is never used to train models.
Every model Maia Agent builds passes the same data, statistical and commercial validation as one built by hand. The audit trail traces what it did and why.
Your team sets the guardrails: approval thresholds, protected budgets, activation scopes. Maia Agent recommends. You decide what it can do.
Every recommendation traces back to model evidence you can interrogate and defend. Nothing happens without a reason you can show a stakeholder.
You see everything it does
Maia Agent includes read and write access to the full MASS Analytics platform from day one. Every model, every coefficient, every transformation. Nothing is hidden and every assumption can be challenged.
Transparent, predictable cost.
- Unlimited reporting units: measure as many brands and markets as you need
- 150 Maia Tokens, in any combination across the five capabilities
- Read and write access to every MassTer product you have licensed — Studio, PACE, Mind and Flow
- Comprehensive support for every client, from onboarding through to your first model built and optimised
Will this work on your data?
There is no AI measurement without the data to ground it. If your data is not ready yet, say so and we will tell you honestly whether Maia Agent is the right fit.
One Platform. Four Components.
Maia is the AI agent at the heart of MassTer. Each module feeds the next, and Maia keeps the loop running automatically.
Maia coordinates every module automatically, refreshing models as new data lands, with no manual re-runs, no gaps in measurement.
✓ You are hereContinuous model refresh as new data lands. Always-on measurement, always-current decisions.
Explore 02 · DecideTurn MMM outputs into optimised budget plans. Simulate scenarios, compare what-ifs, and act with confidence.
Explore 03 · ModelBuild and run Marketing Mix Models without coding. AI-powered, fully validated, tailored to your business.
Explore 04 · LearnBuild in-house MMM expertise with structured training. The capability ends up inside your team.
ExploreTry it against whatever
you’re already doing.
A data scientist costs around $12,000 a month fully loaded, before the months it takes to reach a first model. Two months of Maia Agent is $5,500. We think the comparison favours you. We’d rather you made it than took our word for it.