Marketing Mix Modeling
You Can Act On
MassTer Mind turns your MMM outputs into testable scenarios, optimised allocations and leadership-ready strategies, all in one platform. Move budget, test scenarios and lock the plan against your own model. In minutes, not months.
From model to strategy
in three moves
Every clip runs inside a real MassTer Mind session. See the model, move budget, lock the decision.
The decision is where
measurement breaks down
The model ran. Now what?
Planning decisions built on assumptions instead of verified model outcomes. Results land in a deck and business asks: so what do we do?
Measurement missed the window
Strategies created once, then outdated before they are even reviewed. Budget cycles move on their own clock and the numbers are already locked.
No fast way to replan
Disconnected tools and teams slow down every decision. Finance shifts the envelope, a channel goes dark, and there is no way to instantly replan against real constraints.
Insight too late to act on
Static planning misses the impact of context shifts and market dynamics. The window closes before anyone can act on the model output.
What It Does
Budget intelligence built
on your model
The optimal plan, in seconds
Set your budget, define your constraints, and get a channel-level allocation grounded in your own MMM model results. Not industry benchmarks. Not platform-reported data. Your numbers.
Compare scenarios side by side
Run unlimited what-if analyses and compare outcomes instantly. Walk into any planning meeting with a clear, model-backed recommendation your stakeholders can act on.
Full visibility across every market
Optimise across brands, regions, and business units in a single workflow. Track budget pacing, model performance, and channel contributions all in one place.
Four steps from model
to confidence
One flow, from your live model to a leadership-ready strategy. Every step is grounded in your own model, so the plan at the end is one you can show and defend.
Your model, made live
Revenue, spend and ROI with trend indicators and response curves. Every number is your calibrated model, live.
Build and compare scenarios
Six transformation rules: replay, override, phase, mix, rebalance and burst. Compare side by side and read what each scenario gains or gives up.
AI finds the optimal allocation
Set the objective, total budget, date range and channel-level guardrails. The AI does the rest.
Lock in the strategy
Layer in competition and macro conditions. Export a leadership-ready strategy with a range behind it.
Walk in with confidence. One-click export: an evidenced, auditable comparison ready for leadership sign-off. No spreadsheets needed.
Your workflow, your call
MassTer Mind exposes a Model Context Protocol server. The same engine runs whether Maia drives it, your own agent connects, or a planner works the interface directly. Move between the three at any time.
Maia orchestrates it
Maia keeps the model fresh, builds and compares scenarios, finds the optimal allocation and keeps the strategy current. You review and approve. No setup. No manual runs.
Meet MaiaConnect over MCP
Point your own agents, copilots or data stack straight at Mind’s MCP server. Run scenarios, trigger the optimiser and pull the strategy from your own automation, with no interface in the loop.
Run it yourself
Prefer hands on the wheel? Work directly in the MassTer Mind interface: move budget, apply guardrails, compare scenarios and lock the strategy by hand. Every step is yours.
Other tools give you data.
Mind gives you a decision.
Every recommendation traces back to your calibrated MMM model. Every scenario is auditable. Every plan is ready to present.
Scenario library, not spreadsheets
A versioned, auditable library built from six transformation rules. Where other tools give you one rigid input format, MassTer Mind gives you infinite combinations.
AI optimisation, transparent
You define the business rules. The AI finds the mathematically optimal allocation. Every suggestion is explainable: why it was made and what it means for revenue.
Total sales, not just media revenue
Test your optimised plan against seasonality, competition and macro conditions. Total sales as a range, not one fragile number.
Connected to MassTer PACE
Build your strategy in Mind and feed it into MassTer PACE, which tracks real-time performance and sharpens the next version.
Transparent, predictable cost.
One product. One price. No per-seat charges, no usage caps, no API costs.
- Unlimited scenarios, built from six transformation rules
- AI optimisation with channel-level guardrails and objective setting
- Side-by-side scenario comparison and one-click leadership reports
- Total sales simulation: competition, macro and seasonality layers
- MassTer (proprietary) and Meridian (open source) native support
- Mind MCP server: run with Maia, your own agents, or the interface
Will this work on your data?
MassTer Mind optimises a model you already have. Before you start, check that these three inputs are in place.
One Platform. Four Components.
MassTer Mind is where your MMM models become actionable budget plans. Pair it with the full suite for an always-on analytics cycle.
Maia coordinates every module automatically, refreshing models as new data lands, with no manual re-runs, no gaps in measurement.
ExploreContinuous model refresh as new data lands. Always-on measurement, always-current decisions.
ExploreTurn MMM outputs into optimised budget plans. Simulate scenarios, compare what-ifs, and act with confidence.
✓ You are hereBuild and run Marketing Mix Models without coding. AI-powered, fully validated, tailored to your business.
ExploreBuild in-house MMM expertise with structured training. The capability ends up inside your team.
ExploreReady to Optimise Your
Marketing Budget with
MassTer Mind?
Build a live scenario from your channels and constraints. See real uplift numbers before you commit.