The MMM Academy
Maia applies our accumulated measurement knowledge inside the platform. The Academy transfers it to your team and certifies it.
The capability becomes yours.
Learners trained worldwide
Partner organisations
Countries represented
Learning pathways: Walk, Run, Fly
Marketing Mix Modeling, explained
One minute on what Marketing Mix Modeling is and why it matters, before you choose where to start.
Taught by the people who build the models
You are not learning MMM from someone who only read about it. The Academy is taught by the team that builds the MassTer platform and the models behind it, and every concept is anchored to a real decision a business took on the evidence.
Dr Ramla Jarrar
Twenty years of building Marketing Mix Models for global retailers, airlines, banks and CPG brands. Author of the CMO Handbook, and leader of the team that builds the platform you learn on.
Meher Boualem
Head of Customer Success at MASS Analytics, with 10 years in MMM. Brings the hands-on, real-project perspective to every module.
The human half of the Knowledge Accelerator
Our company brain of accumulated measurement knowledge, methods and experience does not sit still. Maia applies it inside the MassTer platform, continuously. The Academy is how that same knowledge moves into your organisation.
Maia applies it. The Academy certifies your team. The capability becomes yours.
Applies the knowledge agentically inside the platform, continuously
Transfers and certifies it to your people through structured programmes
Own the capability, in-house and repeatable
A progression, from understanding MMM to owning it
Start where your team is. Move from understanding Marketing Mix Modeling, to running it, to standing up a whole team that does it in-house.
Understand MMM
For anyone who wants to know what MMM is, what it shows, and how to read it.
Build Capability
For practitioners ready to run a full modelling project end to end.
Own it In-House
For teams taking MMM in-house across brands and markets.
The Certificate of Professional Recognition
Every route through the Academy ends in a MASS Analytics certificate that evidences real MMM capability, earned through knowledge checks and practical exercises. Learning that ends in proof.
Verbatim, from the Academy
"The course offered a strong balance of theory, hands-on practice, and an end-to-end project built on a workflow-oriented MMM platform."
Tony Domenzain
"They aren't just selling a service. They are truly democratising MMM through their new MMM Academy. If you've been looking for that textbook I wished for two decades ago, MASS Analytics has practically written it."
Olesya Moosman
Bring the
capability in-house
Whether one person is starting out or a whole team is going in-house, the Academy has a route. Talk to us about capability building.