End-to-End MMM Course
Become the expert your business needs. An advanced, cohort-based Marketing Mix Modeling (MMM) course and certification, assessed by an expert panel, taking you through a complete project from data to board-level recommendations.
Cohorts run quarterly. Next intake: contact us to reserve your place.
Taught by the people who build the models
You are not learning MMM from someone who only read about it. Your work is assessed by seasoned MMM experts, and every session is anchored to a real decision a business took on the evidence.
Dr Ramla Jarrar
More than 20 years in Marketing Mix Modeling, author of the CMO Handbook, and a speaker at the MMM Summit @Google, I-COM and ARF’s Attribution & Analytics Accelerator.
Meher Boualem
Ten years in MMM, and the team’s go-to for everything on the MassTer platform.
A look inside the End-to-End course
From workflow depth to the boardroom
The full MMM workflow in depth, advanced modelling, and a capstone project you build and present to an expert panel.
Master every step of the MMM workflow, in depth, with MassTer Studio on an advanced dataset.
Tackle advanced techniques: log-linear, nested, hierarchical and Bayesian models.
Build a full MMM project and present board-level recommendations to an expert panel for your certification.
Eleven modules, ending in an expert-panel assessment
The full MMM workflow in depth, then advanced modelling and a capstone you build and present.
Marketing Mix Modeling Fundamentals
A fast, rigorous grounding in what MMM is and the decisions it drives, before we go deep.
Marketing Mix Modeling Workflow
The full MMM lifecycle end to end, the backbone you will run a real project against, under CRISP-DM.
Data Collection and Understanding
Sourcing and stress-testing the right data, including the external factors that trip up real models.
Data Processing and Transformation
Advanced transformations, including adstock, decay and diminishing returns, on messy real-world data.
Building, Selecting and Evaluating Models
Constructing, comparing and validating models, and knowing which to trust and why.
Interpreting Results: ROI and Contribution
Reading contribution and ROI with the nuance a board-level recommendation needs.
Running Optimization
Running budget trade-offs and allocation scenarios under real constraints.
Running Forecasting and Simulations
Forecasting and what-if simulation to pressure-test a plan before the money is spent.
Reporting
Turning a complex model into a decision stakeholders will act on.
Advanced Modelling
Log-linear, nested, hierarchical and Bayesian models for real-world complexity.
Capstone Project
Build a full MMM project and present it to a MASS Analytics panel of MMM experts for evaluation.
The essentials
For professionals ready to lead MMM at scale
Analysts and data professionals
Ready to lead MMM projects end to end.
Marketing effectiveness and insights leaders
Who need to interpret and challenge models with confidence.
Agency and consulting teams
Standardising advanced MMM delivery for clients.
Practitioners owning the recommendation
Moving from running models to shaping the decision.
Evaluated by experts, not algorithms
Present your project to a panel of seasoned MMM experts to earn the MASS Analytics Certificate of Professional Recognition. Proof you can build, validate and interpret MMM at a professional level.
Verbatim, from the Academy
“The course offered a strong balance of theory, hands-on practice, and an end-to-end project built on a workflow-oriented MMM platform.”
Tony Domenzain“They aren’t just selling a service; they are truly democratising MMM through their new MMM Academy. If you’ve been looking for that ‘textbook’ I wished for two decades ago, MASS Analytics has practically written it.”
Olesya MoosmanMMM Academy programmes
Each course is designed to stand alone. Start with the level that matches where you are.
MMM Fundamentals
Self-serve, on-demand. Build the full MMM workflow from scratch with MassTer Studio.
End-to-End MMM Course
Advanced, cohort-based. Run a full project and present to an expert panel for certification.
MMM Capability Building
Instructor-led team training that stands up in-house MMM capability across your organisation.
Master MMM
end to end
Advanced, cohort-based and assessed by MMM experts. Cohorts run quarterly. Enquire about the next intake.