London, March 3, 2026 — MASS Analytics today announced the launch of their Always-ON Marketing Mix Modeling platform on Snowflake Marketplace. MassTer PACE, a Snowflake Native App, enables mutual customers to run the full marketing mix modeling lifecycle directly inside their Snowflake environment, from data ingestion to model refresh and publishing results for planning and execution.
Many marketing and analytics teams still struggle to make marketing mix modeling (MMM) work as a day to day tool. Models are often built as one off projects, fed by manual data pulls and CSV uploads, and refreshed too slowly to keep up with how budgets are actually managed. As a result, insights go stale, teams lose trust in the outputs, and MMM ends up as a report instead of a system that supports ongoing decisions.
“Our goal is simple. We want teams to move past static MMM reports and into ongoing optimization,” said Firas Jabloun, CEO, MASS Analytics. “By launching MassTer PACE as a native app on Snowflake Marketplace, customers can run MMM at scale on their own data without heavy setup. That means less time managing data and more time making better marketing spend decisions.”
MASS Analytics and Snowflake, the AI Data Cloud company, are working together to help joint customers improve marketing effectiveness by running always-on MMM directly where their data already lives. With MassTer PACE, brands can pull media, sales, and promotion data from Snowflake, refresh models on demand, and push results back into planning tools to guide budget and channel decisions.
“Snowflake is excited to see MASS Analytics launch its marketing mix modeling application as a native app on Snowflake Marketplace,” said Dan Waters, VP EMEA Partners & Alliances, Snowflake. “By building directly on Snowflake, MASS Analytics gives customers a simple way to run marketing mix modeling on their data at scale. We see strong demand for these capabilities, and we look forward to supporting customers as they use this solution to make better marketing decisions.”
Joint customers can now leverage MassTer PACE on Snowflake Marketplace with their unused credit capacity, allowing them to automate model refresh, test spend scenarios, and forecast outcomes using live contribution data. As a Snowflake Native App, customers can install and run the application directly in their Snowflake account without data movement, reducing complexity and speeding up time to value. For example, teams can compare multiple media plans and publish the selected scenario back into Snowflake for execution.
Snowflake Marketplace helps companies expand what’s possible with data and AI through third party data, apps, and AI products. With on platform purchasing and immediate access to data products, Snowflake Marketplace lowers integration costs and simplifies procurement. By delivering apps directly to customers’ data, providers offer a better experience and unlock faster value.
The Snowflake Native App Framework enables developers to build applications using Snowflake’s core capabilities, distribute them globally on Snowflake Marketplace, and deploy them within a customer’s Snowflake account. This lets customers run applications securely on their data without moving it.
About MASS Analytics
MASS Analytics delivers low-latency cloud-native MMM, deployed on Snowflake, that moves at the speed of modern marketing decisions through MassTer PACE, our AI-first, Always-ON Analytics platform.
We deliver continuously calibrated marketing measurement that enables businesses to drive business growth today and tomorrow, bringing clarity in the midst of volatility.
