Take Ownership Of Your Marketing Mix Modeling Capability
We empower brands with transparent, scalable MMM solutions centered around expert support and technology.
Trusted by marketing effectiveness teams at leading brands & agencies
Your Current MMM Setup is
not fit-for-purpose anymore
Legacy MMM Providers
Their results are okay, but:
- Results come too late to be actionable
- Inflexible to requests
- Unexplainable black box models
Open-source MMM
You tried, but:
- It was too complicated
- Lacked critical features
- Project failed without an MMM specialist
Automated MMM SaaS
The dashboards look nice, but:
- No comprehensive measurement
- One-size-fits-all models
- Unable to scale to all your markets
MASS Analytics helps you scale your marketing mix modeling capability, with speed and transparency.
Your Journey to Always-On MMM
How mBank successfully internalized
Marketing Effectiveness with MASS Analytics
New to MMM? Start with our Masterclass
video series by Dr. Ramla Jarrar
Our Clients’ Verdict
I’m highly impressed with the depth of insights and the speed at which they’re delivered—usually, you get one or the other. The results instil confidence, and I truly enjoy interacting with the modeling team, who are always patient, thorough, and professional in their approach.
Our team, which led the enablement of MassTer usage across our business units, was nominated for and won the prestigious internal company award. This achievement would not have been possible without your outstanding product and the incredibly supportive partnership of your entire team.
MassTer has made modeling significantly faster, mainly due to the automation of data transformation and real-time analysis. It is the right Marketing Mix Modeling tool, enabling us to run multiplicative and nested models with ease. The support team is highly responsive, open to discussions, and continuously improves MassTer by introducing new functionalities.
We partnered with MASS Analytics to bring MMM in-house, and the progress we’ve made has been remarkable. Comparing where we started to where we are now, adoption across the business has significantly improved. The MASS Analytics team provided structure, guidance, and continuous support, ensuring MMM execution is seamless and effective.
Having worked with MASS Analytics for over three years, it is evident they have built a highly experienced team of modeling and analytics experts. They are always available, proactive in offering support, and dedicated to ensuring successful outcomes for their clients.
MASS Analytics demonstrated a strong understanding of our business challenges and designed tailored, actionable solutions to address them. Their team has been consistently available to answer queries, provide expert guidance, and ensure we receive the right level of consultancy throughout our project
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