Our Leadership

Marketing effectiveness Tools, MASS Analytics

Dr. Ramla Jarrar

President and Co-Founder of MASS Analytics

Marketing effectiveness Tools, MASS Analytics

Dr. Firas Jabloun

CEO and Co-Founder of MASS Analytics

INNOVATION • INTEGRITY • PASSION

Marketing effectiveness Tools, MASS Analytics

What We Do

MASS Analytics offers a contemporary MMM approach.
We deliver fast, automated and dynamic models that are powered by Machine Learning, to accurately measure the impact of media and marketing in a complex and interactive media landscape.

Marketing effectiveness Tools, MASS Analytics

Our Mission

MASS Analytics aims to democratize Marketing Effectiveness Measurement and make it accessible to all companies through leveraging specialist technology and customized consultancy.

Our vision is to become a global leader in Marketing Effectiveness Measurement Solutions.

Marketing effectiveness Tools, MASS Analytics

Our Values

In MASS Analytics, we believe that Marketing Measurement should be accessible to all brands and agencies regardless of their size.
Our values guide us in our mission to empower our clients and partners around the world.

Marketing effectiveness Tools, MASS Analytics

Foundation

What is today a world leader in Marketing Mix Modeling was an idea and dream in 2016. Dr Jabloun and Dr. Jarrar created its first spark, and over the years many talents have joined to turn the dream into the success it is today.

2016
Marketing effectiveness Tools, MASS Analytics

50 Employees

Today, we are 50 unique and highly skilled talents collaborating daily to secure the position of MASS Analytics as one of the thought leaders and top Marketing Effectiveness Measurement companies in the world.

End of 2022