Our Story
At MASS Analytics we believe that Marketing Measurement should be accessible to all brands and agencies regardless of their size. Understanding how to attribute sales to the right marketing investment will enable marketing to become more efficient, success to be recognized and businesses to thrive. Our vision is to democratize Marketing Mix Modeling through equipping our clients and partners with advanced technology to enable them to deliver deeper analytics in shorter turnaround, helping them turn Marketing Mix Modeling projects into an efficient and cost-effective process.
Our Leadership
DR.RAMLA JARRAR
Chief Executive Officer
DR.FIRAS JABLOUN
Chief Technology Officer
PAUL BAKER
Board Member
ANAS GHAZI
Board Member
GHAZI BEN OTHMAN
Board Member
RAFAL KOZLOWSKI
Director
Our Mission
Measurement For All
Data
Accountability
Measurement For All
Data
Accountability
News & Blogs
How 2019’s marketing prepared us for 2020’s wave
2019 seems to be a transitional year in marketing. Between the rise of the technology of AI and the ever-growing need for optimisation, last...
Can Marketing Mix Modeling Predict Future Sales?
Marketing Mix Modeling (MMM), is primarily concerned with using historical data to explain the incremental contribution of the different...
Marketing Mix Modelling Experts’ Input on the Covid-19: Christophe Brossard and Charles Xavier, Partners at Metrics720
Christophe Brossard and Charles Xavier, Partners at the Marketing Measurement agency Metrcis720, with over thirty years experience in the industry,...
