Market Mix Modeling
Marketing Measurement
Our Story
At MASS Analytics we believe that Marketing Measurement should be accessible to all brands and agencies regardless of their size. Understanding how to attribute sales to the right marketing investment will enable marketing to become more efficient, success to be recognized and businesses to thrive. Our vision is to democratize Marketing Mix Modeling through equipping our clients and partners with advanced technology to enable them to deliver deeper analytics in shorter turnaround, helping them turn Marketing Mix Modeling projects into an efficient and cost-effective process.
Our Leadership
DR.RAMLA JARRAR
Chief Executive Officer
DR.FIRAS JABLOUN
Chief Technology Officer
PAUL BAKER
Board Member
ANAS GHAZI
Board Member
GHAZI BEN OTHMAN
Board Member
RAFAL KOZLOWSKI
Director
Our Mission
Measurement For All
Accountability
Measurement For All
Accountability
Careers
Current Job Openings
News & Blogs
What is Neuromarketing?
Imagine you are in the supermarket buying some groceries. You start with your favorite cereal brand. It is the same brand you have had for years,...
How to get Faster Insights from your Marketing Mix Modeling Project
COVID-19 pandemic has shaken the world and changed consumers’ behavior forever. According to Alex...
Media Consumption & Job Security and the Consequences of the Covid-19: Ken Gamage, Director, Data Strategy, at Cossette Media
Ken Gamage, Multi-disciplinary communications professional with expertise in Strategic Analytics &...
