Our Leadership

Dr. Ramla Jarrar

Dr. Ramla Jarrar

President and Co-Founder of MASS Analytics

Dr. Firas Jabloun

Dr. Firas Jabloun

CEO and Co-Founder of MASS Analytics


What We Do

MASS Analytics offers a contemporary MMM approach.
We deliver fast, automated and dynamic models that are powered by Machine Learning, to accurately measure the impact of media and marketing in a complex and interactive media landscape.

Our Mission

MASS Analytics aims to democratize Marketing Effectiveness Measurement and make it accessible to all companies through leveraging specialist technology and customized consultancy.

Our vision is to become a global leader in Marketing Effectiveness Measurement Solutions.

Our Values

In MASS Analytics, we believe that Marketing Measurement should be accessible to all brands and agencies regardless of their size.
Our values guide us in our mission to empower our clients and partners around the world.

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What is today a world leader in Marketing Mix Modeling was an idea and dream in 2016. Dr. Firas Jabloun and Dr. Ramla Jarrar created its first spark, and over the years many talents have joined to turn the dream into the success it is today.

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More than 50 Employees

Today, we are more than 50 unique and highly skilled talents collaborating daily to secure the position of MASS Analytics as one of the thought leaders and top Marketing Effectiveness Measurement companies in the world.

End of 2022