Season 3
Marketing Mix Modeling Course
This season’s topics were born out of the pain points we saw arising as the marketing measurement industry started moving past the techniques that relied on third party cookies
Episode 1
Tips to Succeed your Marketing Mix Modeling In-housing
Is in-housing Marketing Mix Modeling right for you? Watch this video to learn the advantages and costs of bringing your MMM in-house.
Discover how to assess whether in-housing is the right choice for your organization and how to maximize the value of your MMM.
Episode 2
Granularity in Marketing Measurement (Marketing Mix Modeling)
Granularity is the holy grail of all marketers in relation to marketing measurement. It depends on the type of business modeled and the precision of the business questions that should be answered. It is done within the boundaries of the granularity trinity, which three dimensions of granularity are as follows:
– Variables
– Regions
– Customer Segments
Episode 3
Metrics You Need to Know in Marketing Mix Modeling
Understanding and mastering the metrics in Marketing Mix Modeling is critical for any company looking to optimize their marketing strategies and increase their ROI. By analyzing these metrics, businesses can make more informed budget allocation decisions, optimize marketing campaigns, and improve overall performance.
Episode 4
Marketing Mix Modeling Project Management
In this video, you’ll learn why having a structured project and following the proper Marketing Mix Modeling project steps is crucial for success. You’ll discover the benefits of a well-planned project, such as improved efficiency, better communication, and the ability to identify and mitigate potential issues before they become major problems. By following the proven MMM project steps, you’ll be able to gather the necessary data, develop the right models, and make informed decisions that will drive your marketing strategy forward.
Episode 5
Architecture in Marketing Mix Modeling
Learn how a well-structured architecture can enhance the success of your Marketing Mix Modeling project.
Featuring two real-life business cases by defining project objectives, identifying challenges, and uncovering key insights.
Episode 6
Cross Validation in Marketing Mix Modeling
Cross-validation is a crucial step in Marketing Mix Modeling (MMM) that helps ensure the accuracy and reliability of the results. In this video, we’ll dive deep into the world of cross-validation and explore its importance in the MMM process. A full guide through the different types of cross-validation techniques with tips and best practices for implementing them effectively.
Other Seasons:
Marketing Mix Modeling Course – Season 1
MMM Guide
Marketing Mix Modeling Course – Season 2
Processors
Watch our Marketing Mix Modeling Course on other Platforms
