Marketing Mix Modeling
Solutions Provider
We’ve helped 100+ companies perfect their marketing measurement.
About Us
We specialize in Marketing Mix Modeling (MMM) and measuring media effectiveness. We offer our clients comprehensive Marketing Mix Modeling Solutions that include a wide range of managed services and cutting-edge software to help you identify revenue drivers, measure Marketing ROI (MROI), and optimize your marketing budgets.
Slash Project Turnaround Time by 50%
With our Unmatched Marketing Mix Modeling Solutions!
Marketing Mix Modeling Managed Services
We run your Marketing Mix Modeling projects end-to-end, leveraging our software and tools.
Consultancy
We offer you a wide spectrum of support to assist you in performing your Marketing Mix Modeling project.
Marketing Mix Modeling Training
Our knowledge transfer program allows you to know all the ins and outs of modeling.
Discover Our
Marketing Mix Modeling Software Suite
MassTer:
Marketing Mix Modeling Software
MassTer is a specialized marketing mix modeling software. Explore your data, build your models, and run optimization all in one stop.
MassFeeds:
MMM Data Preparation
MassFeeds is a data preparation software used in the context of marketing mix modeling. It can be used independently or in conjunction with MassTer to make processing big datasets easier.
MassTer Insight:
Marketing Mix Modeling Optimization
Insight is an advanced optimization software. It can be used independently by inputting your diminishing returns curves or by using output from MassTer.
Secure a 20% MROI Boost
With Our Marketing Mix Modeling Software Suite!
Activated Licenses
Countries
Capterra Rating
France
United States of America
Singapore
United Kingdom
United States of America
Canada
United Arab Emirates
Norway
Poland
Turkey
Australia
Japan
India
Hong Kong
Tunisia
Switzerland
Morocco
Sweden
Panama
Our Clients
Our Clients’ Verdict
In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project.
Stephan Bruneau
Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients.
Simone Vargiu
Caroline KAN
I would like to thank you for the very rich work and brilliant presentation. You have been totally committed to delivering the best quality work on a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.
Emmanuelle Bucco-Cancès
MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modeling. It is the right Marketing Mix Modeling tool and allows us to run multiplicative models and use nested models. The support team reacts very quickly, is helpful, and is open to discussion and introducing new functionalities to MassTer.
Bartosz Cieśliński
MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modeling approach that I undertook helped to deliver good-quality results in a relatively short period of time.
Mo Jan
Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed. We use their software extensively to […]
Ryan Murdoch
MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modeling now.
Antonina Martynova
