Consultancy
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MassTer
End-to-end Marketing Mix Modeling Software
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MassFeeds
Data Preparation Software
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Insight
Data Optimization Software
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MASS Analytics offers the best-in-class Marketing Mix Modeling Solutions.
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About MASS Analytics
Where Marketing Meets Measurement
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Marketing Mix Modeling Guide
Empower yourself with the knowledge and tools to run successful Marketing Mix Modeling projects.
Retail
Marketing Mix Modeling for Multi-regional Retailers
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CPG
Marketing Mix Modeling for CPG Companies
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E-commerce
Marketing Mix Modeling for E-commerce
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Finance
Marketing Mix Modeling for Financial Institutions
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Get Started with
Experience The New Era Of Marketing Mix Modeling
in Just 3 Simple Steps:
- Import Your Data: Import and clean historical marketing & sales data with ease.
- Build & Optimize Your Models: Leverage the AI-Modeler to quickly generate models based on your business constraints – or build custom models for more precision.
- Test, Forecast & Take Action: Simulate multiple budget scenarios , forecast long-term revenue impact and use insights to make confident, data driven decisions
Here’s What You’ll Get in 14 Days
Quick Marketing Performance Results
In-Flight Budget Optimization
Reveal Synergy & Hidden Impacts
Scale Up
Your Analytics
We’re Here To Help You Succeed From Day One
Our Clients’ Verdict
I’m highly impressed with the depth of insights and the speed at which they’re delivered—usually, you get one or the other. The results instil confidence, and I truly enjoy interacting with the modeling team, who are always patient, thorough, and professional in their approach.
Our team, which led the enablement of MassTer usage across our business units, was nominated for and won the prestigious internal company award. This achievement would not have been possible without your outstanding product and the incredibly supportive partnership of your entire team.
MassTer has made modeling significantly faster, mainly due to the automation of data transformation and real-time analysis. It is the right Marketing Mix Modeling tool, enabling us to run multiplicative and nested models with ease. The support team is highly responsive, open to discussions, and continuously improves MassTer by introducing new functionalities.
We partnered with MASS Analytics to bring MMM in-house, and the progress we’ve made has been remarkable. Comparing where we started to where we are now, adoption across the business has significantly improved. The MASS Analytics team provided structure, guidance, and continuous support, ensuring MMM execution is seamless and effective.
Having worked with MASS Analytics for over three years, it is evident they have built a highly experienced team of modeling and analytics experts. They are always available, proactive in offering support, and dedicated to ensuring successful outcomes for their clients.
MASS Analytics demonstrated a strong understanding of our business challenges and designed tailored, actionable solutions to address them. Their team has been consistently available to answer queries, provide expert guidance, and ensure we receive the right level of consultancy throughout our project
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