Use Cases

Check out our latest Marketing Mix Modeling Use Cases and projects. MMM projects are a proven method to measure and optimize the effectiveness of each of your marketing channels in terms of marketing Return on Investment (MROI). 

Explore how our clients and partners use our Marketing Mix Modeling services and software solutions to run robust and fast MMM projects.

Resources - MASS Analytics

Budget Setting & Optimization

A large broadcaster used our tools to perform a large-scale marketing effectiveness project covering all their products to optimize media budget across countries, products, media channels and periods ...
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Digital Media Measurement & Optimization

Digital Media Measurement & Optimization

A major Telecom operator used MassTer to measure the impact of Paid, Owned and Earned Media on the customer path to purchase and sales performance. Results were then used to optimize spend across these channels ...
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Resources - MASS Analytics

Kellogg – Faster MMM Turnaround

For FMCG companies, one of the main challenges for the brands they manage is the allocation of the marketing budget specifically across Media & Trade ...
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Measuring Sales Drivers & ROI

Measuring Sales Drivers & ROI

A leading brand used MassTer to uncover the drivers of their sales, measure the ROI and contributions of their marketing programs. Results led to 15% improvement in the performance of the media budget ...
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Resources - MASS Analytics

Promotions’ Optimization

A leading CPG (FMCG) brand used MassTer to uncover the most effective promotional mechanic that delivers the best sales performance. Results were used to optimize and decide between different promotional strategies ...
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Resources - MASS Analytics

Publicis Groupe Growing MMM Turnaround

The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project ...
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Measuring Marketing Mix Effectiveness Across Direct & Indirect Activities for a Large Charitable Organization

Measuring Marketing Mix Effectiveness Across Direct & Indirect Activities for a Large Charitable Organization

A large British charity helps hundreds of children battle the most complex illnesses every day. To maximize its impact, the organization needed to Identify the Most Effective Marketing Mix Across Direct & Indirect Activities by using Marketing Mix Modeling ...
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Resources - MASS Analytics

Multi-Product Modeling for CPG

A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella ...
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Pharma_Optimizing Media Spending to Maximize ROI

Pharma_Optimizing Media Spending to Maximize ROI

A major pharmaceutical client reached out to MASS Analytics to run a marketing effectiveness project, measuring Sales drivers, media performance, and interactions between different product formats ...
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