Use Cases

Check out our latest Marketing Mix Modeling Use Cases and projects. MMM projects are a proven method to measure and optimize the effectiveness of each of your marketing channels in terms of marketing Return on Investment (MROI). 

Explore how our clients and partners use our Marketing Mix Modeling services and software solutions to run robust and fast MMM projects.

MagicDate Use Case

MagicDate Use Case

MagicDate is a D2C company whose subscriptions suffered a decrease of 5% in S1 2022 compared to S1 2021. To solve this issue and provide them with the optimal media budget allocation, we had to identify the key drivers for their customers’ subscriptions. We also needed to deeply understand the ...
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Behind The Scenes of Optimization

Behind The Scenes of Optimization Use Case

To advise the client on how to allocate their budget in an optimal way, and to answer their business requests, which included the total impact of marketing on their sales; the most effective media channel on an aggregate, and detailed, level; and the optimal allocation of the budget across their ...
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Marketing Mix modeling software and solutions

Integrated Measurement Approach – Retailer Use Case

A major retailer wanted to create a unified measurement framework where all measurement methods are brought together. To achieve that goal, the company teamed up with MASS Analytics to better align the different tools and methodologies used. The key goals behind this collaboration were to achieve higher MROI across the ...
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Automating MMM Data Preparation It is Possible – Retailer Use Case

Automating MMM Data Preparation It is Possible – Retailer Use Case

The data preparation phase takes a large percentage of the full Marketing Mix Modeling project duration. Our client, one of the biggest furniture retailers in the USA, has been enormously impacted by this challenge. Discover how our solutions helped the furniture retailer dramatically accelerate the process of data cleaning and ...
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A Successful Recipe for MMM in-housing – CPG Use Case

A Successful Recipe for MMM in-housing – CPG Use Case

Advertisers willing to bring the MMM capability in-house often feel an unfamiliarity with its concepts, techniques, and process and find it hard to make a start without the required specialist support. In that context, a major CPG brand operating in multiple countries expressed the desire to in-house part of their ...
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Resources - MASS Analytics

Kellogg – Faster MMM Turnaround

For FMCG companies, one of the main challenges for the brands they manage is the allocation of the marketing budget specifically across Media & Trade ...
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Airline

Airline: MMM Measurement to Cope with Crisis

As COVID-19 hit hard the world, airline companies found themselves in a situation where they needed to react fast to minimize the impact of the crisis on their performance. Using MASS Analytics’ expertise and technology, we helped our client better grasp the situation and answered detailed business questions related to ...
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Resources - MASS Analytics

Publicis Groupe Growing MMM Turnaround

The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project ...
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Resources - MASS Analytics

Data Preparation MassFeeds

The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value ...
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News & Blogs

The Granularity Trinity in MMMs

The Granularity Trinity in MMMs

The Granularity Trinity in Marketing Mix Models The Need for Granularity and Actionability  The Granularity Triangle/ Trinity in MMM  The Challenges faced by Granular MMMs    Introduction...

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