Use Cases
Check out our latest Marketing Mix Modeling Use Cases and projects. MMM projects are a proven method to measure and optimize the effectiveness of each of your marketing channels in terms of marketing Return on Investment (MROI).
Explore how our clients and partners use our Marketing Mix Modeling services and software solutions to run robust and fast MMM projects.


Triangulation saved the ROI of this D2C
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B2B, Budget Allocation and MMM! – Use Case
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How Customer-segment MMM benefited this Client from the Financial Sector
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MagicDate Use Case
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Publicis Groupe: Growing Marketing Mix Modeling Turnaround
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Behind The Scenes of Optimization Use Case
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Integrated Measurement Approach – Retailer Use Case
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Automating MMM Data Preparation It is Possible – Retailer Use Case
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A Successful Recipe for MMM in-housing – CPG Use Case
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News & Blogs
The Strategic Benefits of In-Housing Marketing Mix Modeling
Thinking of in-housing your MMM? MMM is integral to companies’ marketing strategies, but many face uncertainty and lack in-house capabilities. Three approaches exist: fully outsourcing, in-housing, or hybrid model. In-housing offers cost-effective measurement capability, independence, scalability, and the ability to respond swiftly to pressing business questions. Sharing data with external parties is challenging, but in-housing can alleviate concerns. The decision depends on business needs and strategy. At MASS Analytics, we empower companies to unlock MMM’s potential through in-housing.
Marketing Mix Modeling 101
If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it, dig no further as this article is all you need for a good introduction to MMM.
But before we dive into the slightly technical side of this article, let’s just imagine you’re baking a cake. And your aim is to identify the ingredients -and how much you need of each one- to make the most delicious cake.
How is the Marketing Function Changing in the Digital Era
Learn about the transformation of the marketing function in the digital era from industry experts at The African Digital Summit. Discover key takeaways on respecting user privacy, building a shared perspective on data integration, and the future of marketing.