Check out our latest Marketing Mix Modeling Use Cases and projects. MMM projects are a proven method to measure and optimize the effectiveness of each of your marketing channels in terms of marketing Return on Investment (MROI).
Explore how our clients and partners use our Marketing Mix Modeling services and software solutions to run robust and fast MMM projects.
B2B, Budget Allocation and MMM! – Use Case
How Customer-segment MMM benefited this Client from the Financial Sector
MagicDate Use Case
Behind The Scenes of Optimization Use Case
Integrated Measurement Approach – Retailer Use Case
Automating MMM Data Preparation It is Possible – Retailer Use Case
A Successful Recipe for MMM in-housing – CPG Use Case
Kellogg – Faster MMM Turnaround
Airline: MMM Measurement to Cope with Crisis
News & Blogs
Marketing Mix Modeling 101
If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it, dig no further as this article is all you need for a good introduction to MMM.
But before we dive into the slightly technical side of this article, let’s just imagine you’re baking a cake. And your aim is to identify the ingredients -and how much you need of each one- to make the most delicious cake.
How is the Marketing Function Changing in the Digital Era
Learn about the transformation of the marketing function in the digital era from industry experts at The African Digital Summit. Discover key takeaways on respecting user privacy, building a shared perspective on data integration, and the future of marketing.
Regression Analysis for Marketing Mix Modeling
Learn about regression analysis in this comprehensive guide. Explore the concepts of simple and multiple regression, and how to apply them to your data. Enhance your statistical skills for Marketing Mix Modeling today.