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Use Cases

Check out our latest Marketing Mix Modeling Use Cases and projects. MMM projects are a proven method to measure and optimize the effectiveness of each of your marketing channels in terms of marketing Return on Investment (MROI). 

Explore how our clients and partners use our Marketing Mix Modeling services and software solutions to run robust and fast MMM projects.

marketing Mix Modeling use cases, MASS Analytics
marketing Mix Modeling use cases, MASS Analytics

B2B, Budget Allocation and MMM! – Use Case

In this case study, you will learn how MASS Analytics collaborated with a top B2B software provider to pinpoint and quantify the impact of their sales drivers, determine the ROI on advertising, and offer optimized media budget recommendations for two products, RoboX and Tech.7, across eight nations using Marketing Mix ...
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marketing Mix Modeling use cases, MASS Analytics

How Customer-segment MMM benefited this Client from the Financial Sector

When MASS Analytics partnered with Tree Bank, the latter were suffering from 4.5% YoY decrease in their customers’ acquisition. This was especially worrying because of their substantial increase of 16% in their marketing budget. The main goal of the partnership was to build bespoke Marketing Mix Models to dissect the ...
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marketing Mix Modeling use cases, MASS Analytics

MagicDate Use Case

MagicDate is a D2C company whose subscriptions suffered a decrease of 5% in S1 2022 compared to S1 2021. To solve this issue and provide them with the optimal media budget allocation, we had to identify the key drivers for their customers’ subscriptions. We also needed to deeply understand the ...
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marketing Mix Modeling use cases, MASS Analytics

Behind The Scenes of Optimization Use Case

To advise the client on how to allocate their budget in an optimal way, and to answer their business requests, which included the total impact of marketing on their sales; the most effective media channel on an aggregate, and detailed, level; and the optimal allocation of the budget across their ...
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marketing Mix Modeling use cases, MASS Analytics

Integrated Measurement Approach – Retailer Use Case

A major retailer wanted to create a unified measurement framework where all measurement methods are brought together. To achieve that goal, the company teamed up with MASS Analytics to better align the different tools and methodologies used. The key goals behind this collaboration were to achieve higher MROI across the ...
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marketing Mix Modeling use cases, MASS Analytics

Automating MMM Data Preparation It is Possible – Retailer Use Case

The data preparation phase takes a large percentage of the full Marketing Mix Modeling project duration. Our client, one of the biggest furniture retailers in the USA, has been enormously impacted by this challenge. Discover how our solutions helped the furniture retailer dramatically accelerate the process of data cleaning and ...
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marketing Mix Modeling use cases, MASS Analytics

A Successful Recipe for MMM in-housing – CPG Use Case

Advertisers willing to bring the MMM capability in-house often feel an unfamiliarity with its concepts, techniques, and process and find it hard to make a start without the required specialist support. In that context, a major CPG brand operating in multiple countries expressed the desire to in-house part of their ...
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marketing Mix Modeling use cases, MASS Analytics

Kellogg – Faster MMM Turnaround

For FMCG companies, one of the main challenges for the brands they manage is the allocation of the marketing budget specifically across Media & Trade ...
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marketing Mix Modeling use cases, MASS Analytics

Airline: MMM Measurement to Cope with Crisis

As COVID-19 hit hard the world, airline companies found themselves in a situation where they needed to react fast to minimize the impact of the crisis on their performance. Using MASS Analytics’ expertise and technology, we helped our client better grasp the situation and answered detailed business questions related to ...
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News & Blogs

marketing Mix Modeling use cases, MASS Analytics

Marketing Mix Modeling 101

If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it, dig no further as this article is all you need for a good introduction to MMM.

But before we dive into the slightly technical side of this article, let’s just imagine you’re baking a cake. And your aim is to identify the ingredients -and how much you need of each one- to make the most delicious cake.

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marketing Mix Modeling use cases, MASS Analytics

Regression Analysis for Marketing Mix Modeling

Learn about regression analysis in this comprehensive guide. Explore the concepts of simple and multiple regression, and how to apply them to your data. Enhance your statistical skills for Marketing Mix Modeling today.

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