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Use Cases

Check out our latest Marketing Mix Modeling Use Cases and projects. MMM projects are a proven method to measure and optimize the effectiveness of each of your marketing channels in terms of marketing Return on Investment (MROI). 

Explore how our clients and partners use our Marketing Mix Modeling services and software solutions to run robust and fast MMM projects.

Triangulation saved the ROI of this D2C

Triangulation saved the ROI of this D2C

The client, Movie.2, is a D2C media company whose subscriptions suffered a decrease of more than 10% in 2022 compared to 2021. We teamed up with them to understand the causes behind this decline and ensure that they can take the right steps to reverse it and get back on ...
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Use Case: B2B, Budget Allocation, and MMM - MASS Analytics - Marketing Mix Modeling Software and Services Provider

B2B, Budget Allocation and MMM! – Use Case

In this case study, you will learn how MASS Analytics collaborated with a top B2B software provider to pinpoint and quantify the impact of their sales drivers, determine the ROI on advertising, and offer optimized media budget recommendations for two products, RoboX and Tech.7, across eight nations using Marketing Mix ...
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How Customer-segment MMM benefited this Client from the Financial Sector

How Customer-segment MMM benefited this Client from the Financial Sector

When MASS Analytics partnered with Tree Bank, the latter were suffering from 4.5% YoY decrease in their customers’ acquisition. This was especially worrying because of their substantial increase of 16% in their marketing budget. The main goal of the partnership was to build bespoke Marketing Mix Models to dissect the ...
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MagicDate Use Case

MagicDate Use Case

MagicDate is a D2C company whose subscriptions suffered a decrease of 5% in S1 2022 compared to S1 2021. To solve this issue and provide them with the optimal media budget allocation, we had to identify the key drivers for their customers’ subscriptions. We also needed to deeply understand the ...
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Publicis Groupe: Growing Marketing Mix Modeling Turnaround

Publicis Groupe: Growing Marketing Mix Modeling Turnaround

Publicis Groupe: Growing MMM TurnaroundPublicis Groupe: Growing MMM TurnaroundThe Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project. Discover MoreKellogg’s_ Faster MMM TurnaroundFor FMCG companies, one of the main challenges ...
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Behind The Scenes of Optimization Use Case

Behind The Scenes of Optimization Use Case

To advise the client on how to allocate their budget in an optimal way, and to answer their business requests, which included the total impact of marketing on their sales; the most effective media channel on an aggregate, and detailed, level; and the optimal allocation of the budget across their ...
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Integrated Measurement Approach - Retailer Use Case

Integrated Measurement Approach – Retailer Use Case

A major retailer wanted to create a unified measurement framework where all measurement methods are brought together. To achieve that goal, the company teamed up with MASS Analytics to better align the different tools and methodologies used. The key goals behind this collaboration were to achieve higher MROI across the ...
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Automating MMM Data Preparation It is Possible - Retailer Use Case

Automating MMM Data Preparation It is Possible – Retailer Use Case

The data preparation phase takes a large percentage of the full Marketing Mix Modeling project duration. Our client, one of the biggest furniture retailers in the USA, has been enormously impacted by this challenge. Discover how our solutions helped the furniture retailer dramatically accelerate the process of data cleaning and ...
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A Successful Recipe for MMM in-housing - CPG Use Case

A Successful Recipe for MMM in-housing – CPG Use Case

Advertisers willing to bring the MMM capability in-house often feel an unfamiliarity with its concepts, techniques, and process and find it hard to make a start without the required specialist support. In that context, a major CPG brand operating in multiple countries expressed the desire to in-house part of their ...
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News & Blogs

The Strategic Benefits of In-Housing Marketing Mix Modeling

The Strategic Benefits of In-Housing Marketing Mix Modeling

Thinking of in-housing your MMM? MMM is integral to companies’ marketing strategies, but many face uncertainty and lack in-house capabilities. Three approaches exist: fully outsourcing, in-housing, or hybrid model. In-housing offers cost-effective measurement capability, independence, scalability, and the ability to respond swiftly to pressing business questions. Sharing data with external parties is challenging, but in-housing can alleviate concerns. The decision depends on business needs and strategy. At MASS Analytics, we empower companies to unlock MMM’s potential through in-housing.

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Marketing Mix Modeling 101

Marketing Mix Modeling 101

If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it, dig no further as this article is all you need for a good introduction to MMM.

But before we dive into the slightly technical side of this article, let’s just imagine you’re baking a cake. And your aim is to identify the ingredients -and how much you need of each one- to make the most delicious cake.

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