Use Cases
Check out our latest Marketing Mix Modeling Use Cases and projects. MMM projects are a proven method to measure and optimize the effectiveness of each of your marketing channels in terms of marketing Return on Investment (MROI).
Explore how our clients and partners use our Marketing Mix Modeling services and software solutions to run robust and fast MMM projects.
Budget Setting & Optimization
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Digital Media Measurement & Optimization
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Kellogg – Faster MMM Turnaround
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Measuring Sales Drivers & ROI
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Promotions’ Optimization
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Publicis Groupe Growing MMM Turnaround
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Measuring Marketing Mix Effectiveness Across Direct & Indirect Activities for a Large Charitable Organization
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Multi-Product Modeling for CPG
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Pharma_Optimizing Media Spending to Maximize ROI
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News & Blogs
Embracing a Contemporary Marketing Mix Modeling Approach: Pooled Regression
In a world characterized by the increasing availability of data, classic MMM based on national modeling falls short of marketers’ expectations when it comes to the provision of granular insights necessary for data-driven decision-making.
How to Achieve a Quicker MMM Project Turnaround: 5 Key Areas to Optimize
A new era calls for new Marketing Measurement A faster Marketing Mix Modeling project turnaround emerged as a necessity following the way COVID-19 pandemic has shaken the measurement industry....
Log-Linear Modeling and MROI: Benefits and Challenges
Log-linear models are being increasingly adopted by the Marketing Mix Modeling community to better model real-world scenarios and have thus become essential to perform modern MMM.One drawback of the...
