Use Cases
Check out our latest Marketing Mix Modeling Use Cases and projects. MMM projects are a proven method to measure and optimize the effectiveness of each of your marketing channels in terms of marketing Return on Investment (MROI).
Explore how our clients and partners use our Marketing Mix Modeling services and software solutions to run robust and fast MMM projects.


Behind The Scenes of Optimization Use Case
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Integrated Measurement Approach – Retailer Use Case
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Automating MMM Data Preparation It is Possible – Retailer Use Case
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A Successful Recipe for MMM in-housing – CPG Use Case
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Kellogg – Faster MMM Turnaround
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Airline: MMM Measurement to Cope with Crisis
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Publicis Groupe Growing MMM Turnaround
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Data Preparation MassFeeds
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Budget Setting & Optimization
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News & Blogs
How to Strengthen the Predictive Power of Your Marketing Mix Model
The biggest challenge when building a Marketing Mix Model is to ensure that it is robust enough to generate strong predictive power. Model Validation is the overall process of comparing the model...
Cookies’ Decay, What’s Next for Ad Measurement?
Day 3 of ATTRIBUTION & ANALYTICS ACCELERATOR The third day of the ATTRIBUTION & ANALYTICS ACCELERATOR, a conference organized by the Advertising Research Foundation, revolved around the...
4 Tips for Robust and Actionable Optimization
Marketing Mix Modeling (MMM) uses advanced statistical techniques to analyze historical data. It helps marketers uncover business drivers, break down the contribution of every single factor; measure...