ABOUT THE WEBINAR

Marketing Mix Modeling has become one of the pillars of the marketing measurement industry especially if we consider the current environment that is characterized by a proliferating and complex media landscape and strict privacy regulations. Whether the business is in-housing or outsourcing MMM, it can only be described as a strategic move for any business regardless of its size. In this webinar we focus on the investment of in-housing, and the benefits that a business could reap if they lay the appropriate foundation for in-housing MMM. 

Dr. Ramla Jarrar is the co-founder and President of MASS Analytics. She has over 17 years of experience in Marketing Mix Modeling (MMM), predictive analytics, budget optimization, and marketing strategy. Dr Jarrar has served as a partner at the international Media Agency MEC UK/WPP (rebranded Wavemaker), and at OHAL/WPP. Her international portfolio is diversified and encompasses clients across a wide range of industries (Banking, FMCG, Retail, Online, Telecoms, Pharmaceutical, Publishing…).