Frequently Asked Questions
The Marketing Mix Modeling Software MassTer
Does the Marketing Mix Modeling Software "MassTer" support the whole MMM flow or do I need to purchase some features ?
All the functions necessary to run an MMM model are already built into MassTer . A few features for advanced modeling & team collaboration require an advanced version of the tool (Premium + ).
Other products that MASS Analytics offers could also help you respond to more particular needs, for example:
- MassFeeds for automating the data cleaning & preparation.
- MassTer Insight for advanced optimization across different models.
Who is the Marketing Mix Modeling Tool "MassTer" built for? Is it for Data analysts?
MassTer is a user-friendly MMM software that doesn’t require any programming background to use, one only needs basic mathematical & statistical knowledge and marketing reflexes, but having more knowledge in the field will be of great help to the analysts nonetheless.
Even when one isn’t able to match the software’s required knowledge, MASS Analytics provides consultancy and trainings sessions to the client to be able to use the tool as effieciently as possible.
