About MASS Analytics
Integrity • Passion • Innovation
What We Do
MASS Analytics offers a contemporary MMM approach.
We deliver fast, automated and dynamic models that are powered by Machine Learning, to accurately measure the impact of media and marketing in a complex and interactive media landscape.
Our Mission
MASS Analytics aims to democratize Marketing Effectiveness Measurement and make it accessible to all companies through leveraging specialist technology and customized consultancy. Our vision is to become a global leader in Marketing Effectiveness Measurement Solutions.
Our Values
In MASS Analytics, we believe that Marketing Measurement should be accessible to all brands and agencies regardless of their size.
Our values guide us in our mission to empower our clients and partners around the world.
Our Story
What is today a world leader in Marketing Mix Modeling was an idea and dream in 2016. Dr. Firas Jabloun and Dr. Ramla Jarrar created its first spark, and over the years many talents have joined to turn the dream into the success it is today.
Today, we are more than 50 unique and highly skilled talents collaborating daily to secure the position of MASS Analytics as one of the thought leaders and top Marketing Effectiveness Measurement companies in the world.
Our Leadership
Dr. Ramla Jarrar
President and Co-Founder of MASS Analytics
Dr. Firas Jabloun
CEO and Co-Founder of MASS Analytics
