Marketing Mix Modeling Solutions Provider

Consultancy

Leverage a wide range of Marketing Mix Modeling Consultancy services
Learn More →

Managed Services

Discover a modern approach to running Marketing Mix Modeling Projects
Learn More →

Training

Develop your Marketing Mix Modeling Knowledge
Learn More →

MassTer

End-to-end Marketing Mix Modeling Software
Learn More →

MassFeeds

Data Preparation Software
Learn More →

Insight

Data Optimization Software
Learn More →

Try our Solutions now!

MASS Analytics offers the best-in-class Marketing Mix Modeling Solutions.

Careers

Start Your Journey Today and Join our team!
Learn More →

About MASS Analytics

Where Marketing Meets Measurement
Learn More →

Contact Us

Get Your Questions Answered
Learn More →

Information Security Policy Statement

We Comply with the highest Information Security Standards
Learn More →

#1 Best Place to Work

At MASS Analytics, we place a high value on an atmosphere that encourages innovation and teamwork

Blogs

Discover the ins and outs of MMM

Events & Webinars

Watch a recap of our events

FAQs

Find answers to your MMM questions

White Papers

Get an in-depth look into MMM

Use Cases

Explore real-life projects

Marketing Mix Modeling Guide

Empower yourself with the knowledge and tools to run successful Marketing Mix Modeling projects.

Retail

Marketing Mix Modeling for Multi-regional Retailers
Learn More →

CPG

Marketing Mix Modeling for CPG Companies
Learn More →

E-commerce

Marketing Mix Modeling for E-commerce
Learn More →

Finance

Marketing Mix Modeling for Financial Institutions
Learn More →

MR. PAUL BAKER

BOARD MEMBER
Phone(+44)(0) 208 123 2461

Professional Skills

  • Current: Mass Analytics Board Member
  • CEO of OHAL for over thirty years
  • In 2001 and under the leadership of Paul Baker, OHAL became part of WPP (Largest Advertising and media company in the world), with Paul appointed Global CEO
  • This was a strategic alliance and OHAL developed globally since then
  • Paul joined the Worldwide Board of MediaedgeCIA, one of the leading media agencies in the WPP group
  • Paul continued to be directly involved in projects as well as running the Company, thus keeping closely in touch with client requirements, as well as technical advances
  • Paul is a respected world expert in media and marketing effectiveness and as such, talked at numerous conferences and published many articles on various related subjects, from technical to basic marketing
capterra