Three Tips for Successful Digital Campaigns
Three Tips For Successful Marketing Campaigns In today’s digital era, consumers find themselves bombarded with heavy digital campaigns that influence their buying decisions. How to differentiate your brand’s digital campaigns? We suggest the following three tips to...
Five Tips To Choose The Right Marketing Effectiveness Partner
In this article we provide 5 tips that we believe could help marketers choose the right Marketing Effectiveness Partner. “Measurement is the first step that leads to control and, eventually, to improvement.” H. James Harrington These words certainly ring true for all...
THINKING ABOUT BUILDING YOUR OWN MARKETING EFFECTIVENESS SOFTWARE?
THINKING ABOUT BUILDING YOUR OWN MARKETING EFFECTIVENESS SOFTWARE? ASK YOURSELF THESE FIVE QUESTIONS FIRST During the Business Analytics Summit held in Poland on the 20–21 March 2018, an interesting debate about “To build or not to build your own software?” was...
TV IS STILL MOST POPULAR – YET AD BUDGETS SHIFT TO MOBILE
Discover the power of data-driven marketing with MASS Analytics. Our comprehensive solutions, including data prep, marketing mix modeling, optimization, consultancy, training, and managed services, are tailored to suit the needs of various industries such as retail, e-commerce, FMCG, and consumer electronics. Stay ahead of the competition by leveraging our extensive resources, including fact sheets, use cases, white papers, and blogs. Find out how our expertise can drive your success. Contact us today for a demo request.
