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Marketing Mix Modeling Guide

Empower yourself with the knowledge and tools to run successful Marketing Mix Modeling projects.

Retail

Marketing Mix Modeling for Multi-regional Retailers
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CPG

Marketing Mix Modeling for CPG Companies
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E-commerce

Marketing Mix Modeling for E-commerce
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Finance

Marketing Mix Modeling for Financial Institutions
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Marketing Mix Modeling Course Season 1

Episode 2

The Marketing Mix Modeling Workflow

Episode 2

The Marketing Mix Modeling Workflow

A successful Marketing Mix Modeling exercise needs to be reliable, repeatable, scalable, and accessible to people with little marketing analytics background. Adhering to a clear and structured workflow is therefore a must.

Discover the workflow and the different phases involved in the process of creating an efficient Marketing Mix Modeling project end-to-end.

Episode 2 outline:

1) The Standard Analytics’ Workflow

2) The Marketing Mix Modeling Workflow

Download the Course

More Marketing Mix Modeling Courses

Embracing a Contemporary Marketing Mix Modeling Approach: Pooled Regression

Marketing Mix Modeling Course – Season 1

MMM Guide

Processors 1

Marketing Mix Modeling Course – Season 2

Processors

Processors 1

Marketing Mix Modeling Course – Season 3

Beyond Cookie Depreciation 

Marketing Mix Modeling Course – Season 4

Coming Soon

Watch our Marketing Mix Modeling Course on other Platforms

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