Marketing Mix Modeling Events & Webinars
Discover the latest Marketing Mix Modeling events and webinars brought to you by MASS Analytics, Leading MMM Solutions Provider.
The content of these Marketing Mix Modeling events and webinars will help you keep your measurement up to date with the latest changes in the industry. We design these events to provide you with more powerful, actionable methods and techniques to get the most out of your modeling and your media investment.
5 Things you Should Know Before In-housing MMM
In an environment characterized by a proliferating media landscape and strict privacy regulations, in-housing MMM has become a strategic move for any business regardless of its size. By in-housing, the business secures a set of benefits that might not seem evident at first glance. In our upcoming webinar, we explore ...
A DIVE INTO THE SECRETS OF MARKETING BUDGET OPTIMIZATION IN MMM
A dive into the secrets of marketing budget OPTIMIZATION in mmmAbout the Speaker.- Over 17 years of experience in Marketing Mix Modeling (MMM), predictive analytics, budget optimization, and marketing strategy. - Previously Partner at the international Media Agency MEC UK/WPP (rebranded Wavemaker), and at OHAL/WPP (rebranded Gain Theory). - Co-founder ...
Marketing Mix Modeling – The Future of Measurement
In a Cookieless world, Can MMM be the future of Measurement?Our Featured SpeakersFounder & CEO of MASS AnalyticsPartner at Sequent PartnersOur Featured SpeakersAbout our webinar Customer-segment Mix ModelingFollowing the rapid rise of privacy regulations and the impending extinction of third-party cookies, Marketing Mix Models have been evolving at a faster ...
Attribution & Analytics Accelerator 2020
The event covered a broad range of topics that we believed were exactly targeted to what we do at MASS Analytics. This experience allowed us to get diverse opinions from various experienced professionals ...
Webinar: Increasing ROI in Record Time – Kellogg’s Use Case
Kellogg’s is a prime example of how a Consumer Processed Goods (CPG) brand leverage Agile Marketing Mix Modeling to increase ROI in record time. To illustrate how Marketing Mix Models can be used for ROI Optimization, we invited Mr. Ajay Ahuja to our first 2021 MASS Analytics webinar ...
I-COM Summit: Balancing the Role of the Agency, In-House Teams & Tech Partners
Our CTO Dr. Firas Jabloun gave a presentation alongside Senior Director of Advanced Analytics and Decision Sciences at Sam’s Club, Markus Dmytrzak. Entitled “Balancing the Role of the Agency, In-House Teams & Tech Partners”, the presentation illustrated a more agile Marketing Mix Modeling (MMM) workflow ...
MarTech Conference: How to Get Faster Data-Driven Insights from Marketing Mix Modeling Projects
The COVID-19 pandemic has massively impacted consumer behavior and Marketing professionals need to adjust to these changes in a fast and efficient way. The objective of our presentation was to explain how to get faster data-driven insights from Marketing Mix Modeling projects ...
Webinar: How can Marketing Measurement Help Overcome COVID-19 Crisis?
The role of measurement in overcoming crisis came across as a crucial topic that our audience wanted us to cover and elaborate more on. Therefore, the objective of this webinar is to present how Marketing Measurement can help overcome the COVID-19 crisis ...
