Your Comprehensive Marketing Mix Modeling Guide
By Dr. Ramla Jarrar
In Your Comprehensive Marketing Mix Modeling Guide, Dr. Ramla Jarrar has applied years of lessons learned to developing an easy-to-use reference, designed to demysify MMM and build a solid foundation for applying this powerful statistical technique in your business.
It is a valuable resource with the goal of empowering marketing analytics leaders and analysts with the knowledge and tools necessary for running successful Marketing Mix Modeling (MMM) projects.
Learn how to implement every step of the Marketing Mix Modeling workflow: from project kickoff, to data processing and modeling, all the way to reporting your final results! Whether you’re looking to build your own Marketing Mix Model or just want to understand how MMM works under the hood, this will serve as your go-to-reference for any question that comes your way. So whenever you feel lost in your MMM journey, consult Your Comprehensive Marketing Mix Modeling Guide for answers. Grab your free copy here.
About the Author
Dr. Ramla Jarrar, the president and co-founder of MASS Analytics, is a key figure in the field of Marketing Analytics. With a Ph.D. in Data Science from HEC Montreal, she possesses over 20 years of invaluable expertise in Marketing Analytics, predictive analytics, budget optimization, and marketing strategy.
