Your Comprehensive Marketing Mix Modeling Guide
By Dr. Ramla Jarrar, Dr. Firas Jabloun
In Your Comprehensive Marketing Mix Modeling Guide, MASS Analytics co-founders Dr. Ramla Jarrar and Dr. Firas Jabloun have applied years of lessons learned to developing an easy-to-use reference, designed to demysify MMM and build a solid foundation for applying this powerful statistical technique in your business.
It is a valuable resource with the goal of empowering marketing analytics leaders and analysts with the knowledge and tools necessary for running successful Marketing Mix Modeling projects.
Learn how to implement every step of the Marketing Mix Modeling workflow: from project kickoff, to data processing and modeling, all the way to reporting your final results! Whether you’re looking to build your own Marketing Mix Model or just want to understand how MMM works under the hood, this will serve as your go-to-reference for any question that comes your way. So whenever you feel lost in your MMM journey, consult Your Comprehensive Marketing Mix Modeling Guide for answers. Grab your free copy here.
About the Authors
Dr. Ramla Jarrar, the president and co-founder of MASS Analytics, is a key figure in the field of Marketing Analytics. With a Ph.D. in Data Science from HEC Montreal, she possesses over 20 years of invaluable expertise in Marketing Analytics, predictive analytics, budget optimization, and marketing strategy.
Dr. Firas Jabloun is an expert in software development, data analytics, and AI. He holds B.S. and M.S. degrees in electrical engineering from Bilkent University and a Ph.D. from McGill University. As co-founder and CEO of Mass Analytics, Dr. Jabloun has over 20 years of experience. He started as a research engineer at Toshiba’s Cambridge Research Lab, worked over a decade as an equity derivatives quantitative analyst in London, and has more than 12 years in Marketing Mix Modeling, focusing on media and marketing measurement
