Marketing Mix Modeling Managed Services
We offer our clients a contemporary approach to running Marketing Mix Modeling leveraging automation and ML techniques to create faster, transparent and dynamic models delivering granular results and actionable recommendations.
How Does it Work?
Our Online Training Platform is composed of a rich combination of educational materials designed for any business/participant wanting to learn the inner workings of Marketing Mix Modeling and master the different phases of an MMM project.
A Training Completion Certificate will be delivered once the participant completes all the courses and passes successfully the comprehensive final assessment.
Ensuring
+20% in ROI & 50% Time Saving
Measure
Sales drivers.
Return on investment (ROI).
Forecast
Sales Response to Different Media Budgets.
Scenario Evaluation.
Optimize
Optimal Media Budget Allocation.
Media Laydown Optimization.
Optimal Budget to reach a specific Target.
A Faster
Marketing Mix Modeling Project Turnaround
MASS Analytics has a defined process to conduct effective MMM projects which starts from Business Understanding to delivering Recommendations and Actionable Insight to help optimize budgets and improve performance.
The process is inspired by the Cross-Industry Standard Process for Data Mining (CRISP-DM), This process is implemented in our suite of modeling software & tools and has been proven to decrease MMM project turnaround by as much as 50%.
1. Business Understanding
- Understand the business challenges
- Define the set of KPIs to be measured
- Define the set of input data
2. Data Collection
- Liaise with the different stakeholders
- Collect all the needed data
- Clean, prepare and harmonize data
3. Data Exploration
- Examine all the data collected
- Visualize and analyze variables
- Build hypothesis for modeling
4. Modeling
- Test all variables’ combinations
- Test different hypothesis
- Build commercially and statistically valid models
5. Evaluation
- Validate Models to ensure robustness
- Evaluate results and model soundness
- Fine tune models with client (progress meeting)
6. Deployment
- Share recommendations and deploy results
- Provide optimization and simulation insight
- Disseminate for a wider adoption of results
Our Clients' Verdict
In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project.
Stephan Bruneau
Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients.
Simone Vargiu
Caroline KAN
I would like to thank you for the very rich work and brilliant presentation. You have been totally committed to delivering the best quality work on a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.
Emmanuelle Bucco-Cancès
MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modeling. It is the right Marketing Mix Modeling tool and allows us to run multiplicative models and use nested models. The support team reacts very quickly, is helpful, and is open to discussion and introducing new functionalities to MassTer.
Bartosz Cieśliński
MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modeling approach that I undertook helped to deliver good-quality results in a relatively short period of time.
Mo Jan
Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed. We use their software extensively to […]
Ryan Murdoch
MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modeling now.
