Marketing Mix Modelling Training
Our knowledge transfer program is backed up by an Online Training Platform, composed of a rich blend of educational materials. The Online Training Platform is designed to empower professionals who seek to explore Marketing Mix Modeling with resources ranging from conceptual to practical content.
Self-serve Online Training Platform
Our Online Training Platform is composed of a rich combination of educational materials designed for any business/participant wanting to learn the inner workings of Marketing Mix Modeling and master the different phases of an MMM project.
A Training Completion Certificate will be delivered once the participant completes all the courses and passes successfully the comprehensive final assessment.
Access our specialized MMM content online
Use exercises and quizzes to practice and improve skills
Deploy content to improve MMM practice
MMM Courses
In each episode, we share different perspectives and best practices based on MASS Analytics’ experience running MMM for multiple verticals.
Customized Training Sessions
Our training sessions are fully personalized as we work closely with our clients to design course content and training delivery approaches that best meet business needs. For each client, we set out to explain the main MMM concepts and the project workflow involved, highlighting the measurement ingredients needed to create a success story.
Remote training sessions designed to run through the full spectrum of MassTer’s functionalities.
A tailor-made approach to answer specific functional, technical and conceptual questions.
Our Clients' Verdict
I’m highly impressed with the depth of insights and the speed at which they’re delivered—usually, you get one or the other. The results instil confidence, and I truly enjoy interacting with the modeling team, who are always patient, thorough, and professional in their approach.
Our team, which led the enablement of MassTer usage across our business units, was nominated for and won the prestigious internal company award. This achievement would not have been possible without your outstanding product and the incredibly supportive partnership of your entire team.
MassTer has made modeling significantly faster, mainly due to the automation of data transformation and real-time analysis. It is the right Marketing Mix Modeling tool, enabling us to run multiplicative and nested models with ease. The support team is highly responsive, open to discussions, and continuously improves MassTer by introducing new functionalities.
We partnered with MASS Analytics to bring MMM in-house, and the progress we’ve made has been remarkable. Comparing where we started to where we are now, adoption across the business has significantly improved. The MASS Analytics team provided structure, guidance, and continuous support, ensuring MMM execution is seamless and effective.
Having worked with MASS Analytics for over three years, it is evident they have built a highly experienced team of modeling and analytics experts. They are always available, proactive in offering support, and dedicated to ensuring successful outcomes for their clients.
MASS Analytics demonstrated a strong understanding of our business challenges and designed tailored, actionable solutions to address them. Their team has been consistently available to answer queries, provide expert guidance, and ensure we receive the right level of consultancy throughout our project
