Marketing Mix Modeling Solutions Provider

Consultancy

Leverage a wide range of Marketing Mix Modeling Consultancy services
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Training

Develop your Marketing Mix Modeling Knowledge
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MassTer

End-to-end Marketing Mix Modeling Software
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MassFeeds

Data Preparation Software
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Insight

Data Optimization Software
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MASS Analytics offers the best-in-class Marketing Mix Modeling Solutions.

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Marketing Mix Modeling Guide

Empower yourself with the knowledge and tools to run successful Marketing Mix Modeling projects.

Retail

Marketing Mix Modeling for Multi-regional Retailers
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CPG

Marketing Mix Modeling for CPG Companies
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E-commerce

Marketing Mix Modeling for E-commerce
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Finance

Marketing Mix Modeling for Financial Institutions
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USE CASE

B2B, Budget Allocation, and Marketing Mix Modeling!

In this case study, you will learn how MASS Analytics collaborated with a top B2B software provider to pinpoint and quantify the impact of their sales drivers, determine the ROI on advertising, and offer optimized media budget recommendations for two products, RoboX and Tech.7, across eight nations using Marketing Mix Modeling.

Discover more Marketing Mix Modeling Use Cases

Publicis Groupe Growing Marketing Mix Modeling Turnaround

The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.

Multi-Product Modeling for CPG

A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.

Data Preparation MassFeeds

The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.