MagicDate is a D2C company whose subscriptions suffered a decrease of 5% in S1 2022 compared to S1 2021. To solve this issue and provide them with the optimal media budget allocation, we had to identify the key drivers for their customers’ subscriptions. We also needed to deeply understand the impact of competition, non-media, and external factors on their sales.
This guide will provide you with a business understanding of MMM, its use cases, and practical resources to implement it…
This guide will provide you with a business understanding of MMM, its use cases, and practical resources to implement it…
A substantial portion of any MMM project turnaround is the cleaning and harmonization of a large amount of data tracked from various heterogeneous sources. That…
Measuring Marketing Effectiveness for a Charitable Organization A large British charity helps hundreds of children battle the most complex illnesses…