This Airline Optimized their Media Mix using Marketing Mix Modeling
An MMM Cure for a Struggling Media Mix!
The client in this case study is an international airline based in Europe. Our collaboration with them yielded a 17% increase in their Marketing ROI and a solid understanding of their marketing mix. This was backed by insights that were driven from the models created by Marketing Mix Modeling experts from MASS
Analytics.
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Publicis Groupe Growing Marketing Mix Modeling Turnaround
The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.
