Marketing Mix Modeling Course Season 1
Episode 6d – Part 2
Introduction to Advanced Modeling Techniques – Log Linear Modeling
Episode 6d – Part 2
Introduction to Advanced Modeling Techniques – Log Linear Modeling
A linear model does not really help the analyst understand and model how consumers behave in real life. Al log-linear model could be used to solve this issue. It is a multiplicative model that is composed of two main categories of variables, which are the relative and the incremental variables.
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