Marketing Mix Modeling Course Season 3
Episode 6
Cross-Validation in Marketing Mix Modeling
Episode 6
Cross-Validation in Marketing Mix Modeling
Cross-validation is a crucial step in Marketing Mix Modeling (MMM) that helps ensure the accuracy and reliability of the results. In this video, we’ll dive deep into the world of cross-validation and explore its importance in the MMM process. A full guide through the different types of cross-validation techniques with tips and best practices for implementing them effectively.
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More Marketing Mix Modeling Courses
Marketing Mix Modeling Course – Season 1
MMM Guide
Marketing Mix Modeling Course – Season 2
Processors
Marketing Mix Modeling Course – Season 3
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Marketing Mix Modeling Course – Season 4
Coming Soon
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