Learn about the transformation of the marketing function in the digital era from industry experts at The African Digital Summit. Discover key takeaways on respecting user privacy, building a shared perspective on data integration, and the future of marketing.
Learn about regression analysis in this comprehensive guide. Explore the concepts of simple and multiple regression, and how to apply them to your data. Enhance your statistical skills for Marketing Mix Modeling today.
In a world characterized by the increasing availability of data, classic MMM based on national modeling falls short of marketers’ expectations when it comes to the provision of granular insights necessary for data-driven decision-making.
Marketing Mix Modeling is the art & science of using sophisticated statistical analysis to measure the impact of marketing channels on sales.