Marketing Mix Modeling for
Finance
%
Increase in ROI*
Increase in Sales*
Download the Industry's Toolkit
Toolkit includes: Data Request File, Marketing Mix Modeling Workflow, Industry Use Case & the Model Validation White Paper
Industry Overview
Challenges in Marketing
- High competition in the industry
- Strict data regulations
KPIs
- Acquisition (by customer segment OR by product OR by region)
- Lifetime value
Customized Solutions
Customer Segment Modeling, Sales forecasting, Channel ROI Measurement, Marketing Budget Allocation, Marketing Data Management, In-house Modeling Software, MMM Training, MMM In-housing Program, MMM Consultancy, promotions optimization, including external factors into the analysis
Client Review
Frequently Asked Questions
Q: We have a lot of products and services and a complex revenue model, can you still model that in a typical MMM?
A: Yes, we can build multiple models for separate products and services. As for the pricing model, we use lifetime value as an estimate for price and include it in the Marketing Mix Model.
Q: I don’t have enough data for Marketing Mix Modeling, can I still run Marketing Measurement?
Yes, it’s true that MMM usually requires a lot of historical data, it is however, possible to start small and then update models as you go. We can build an initial model with the data you have and then update it with the new data and recalibrate the model.
Q: If I use the MassTer Software, will my data be shared?
A: No. MassTer is a desktop application which means that all your data will be stored locally, and MASS Analytics won’t have access to it.
Q: What are the data sources?
A: Depending on the data needed for the MMM project. During the data collection phase, the client would share with us different media data including engagement metrics and spend. We could contribute to this process by providing the relevant external factor data if that’s judged significant to the model.
Q: I provide B2B and B2C services, can I model for both?
A: Yes, as long as you track media and spend data for the different marketing investments, we can create separate models and run a marketing measurement exercise.
Our Clients
