Why Is Marketing Performance Analytics Important For Your Digital Marketing Strategy
Marketing analytics is the practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Through this infographic, discover the benefits of marketing analytics and the key metrics to track for an optimal digital marketing strategy.
Marketing Analytics
Marketing Analytics is the process of gathering data, from all the leveraged marketing channels and grouping them into a single marketing view to maximize its effectiveness and optimize Return On Investment (ROI)
Benefits of Marketing Analytics
Converting Data into useful information
Identify the contribution of each channel
Evaluating the effectiveness of marketing activities
Forecasting demand and identifying new opportunities
Test, Optimize and Improve
Observing campaign performance
Key Metrics to Track
See more:
- Marketing Mix Modeling Expert’s Input on the Covid-19: Baidy SallDePracans, Advanced Analytics Manager at GroupM France
- Marketing Mix Modeling Expert’s Input on the Covid-19: Phil Weissman, Independent Marketing, Analytics, and Business Intelligence Consultant
- How did we adapt to COVID-19?
- Marketing Mix Modeling Experts’ Input on the Covid-19: Christophe Brossard and Charles Xavier, Partners at Metrics720
- Media Consumption & Job Security and the Consequences of the Covid-19: Ken Gamage, Director, Data Strategy, at Cossette Media
- Marketing Mix Modeling Expert’s Input on the COVID-19: Krishnan Nurani, Senior Director & Lead, Business Science at MediaCom Singapore
