Marketing Mix Modeling Data Preparation Software
MassFeeds
MassFeeds is a specialized Marketing Mix Modeling data preparation software. It allows you to automatically and quickly prepare data presenting multiple formats and coming from various sources. It is designed to accelerate and facilitate the data preparation process through the creation of automated data pipelines for your Marketing Mix Modeling project data.
Your Powerful Marketing Mix Modeling Data Preparation Software
Data cleaning is one of the biggest challenges analysts face when performing marketing measurement exercises.
This is mainly due to the large size of datasets presented for marketing mix modeling projects, decentralization of data, and lack of the right specialized tools.
Using MassFeeds’ pipeline of processors, data is structured into a standard format that can easily be ingested for modeling.
How Does it Work?
Benefits of using MassFeeds for Data Preparation
Data Correctness & Accuracy
Avoid manual data preparation which is prone to human error.
Accessible Data Handling
Make data processing accessible to users with different backgrounds.
Gain Efficiency & Save Time
Save more than 40% in processing time by automating repetitive tasks.
Handy Updates Through Automation
Powerful, easy-to-tweak automated data preparation capabilities.
Get Your Hands on MassFeeds!
Prepare your data in a more efficient way and save time on your Marketing Mix Modeling projects.
Unlock a 20% MROI Boost with the MassTer Software Suite!
Take your marketing analytics to the next level using the right Marketing Mix Modeling Software.
MassTer:
Marketing Mix Modeling Software
MassTer is a specialized marketing mix modeling software. Explore your data, build your models, and run optimization all in one stop.
Insight:
Marketing Optimization
Insight is an advanced optimization software. It can be used independently by inputting your diminishing returns curves or by using output from MassTer.
Our Clients’ Verdict
In our experience MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project.
Stephan Bruneau
Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients.
Simone Vargiu
Ramla helped us understand our levers and helped us through the projects she led. In addition to an undisputed technical mastery, Ramla is dedicated and committed to helping everyone understand the results and come up with realistic recommendations. Ramla was not a consultant but a true Partner in the business and was able to face with brilliance to all the challenges that we have given to her. It was a real pleasure to work with her and MASS Analytics.
Caroline KAN
I would like to thank you for the very rich work and brilliant presentation. You have been totally committed in delivering the best quality work to a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.
Emmanuelle Bucco-Cancès
MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modelling. It is the right Marketing Mix Modeling tool and allows to run multiplicative models and use nested models. The support team reacts very quickly, is helpful and open to discussion and introducing new functionalities to MassTer.
Bartosz Cieśliński
MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modelling approach that I undertook helped to deliver good quality results in a relatively short period of time. The ability to run the whole project on one platform and flexibility to go back to any stage of the analysis process to make quick changes helped to deliver robust results to the client. The support team are responsive and helpful.
Mo Jan
Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed. We use their software extensively to help understand the relationship between our clients marketing effects and the impact it has on their businesses. This platform enables us to run extensive Marketing Mix Modeling projects for our global client base.
Ryan Murdoch
MASS-analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as technical part of it on types of models and forecasting and optimisation parts. We have better understanding now what is important for a successful project. MASS-analytics gave us a great support with MassTer software as well us on how to schedule the process and how a presentation should look like. I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modelling now.
Antonina Martynova
